The aviation industry is one of the first industries to adopt new technologies like Big Data and AI. As a result of this integration, flight operators and airports can now cater to the ever-increasing passenger base in a much more structured and profitable way. Read on to find out how.
- Big data analytics is making it easier to provide better customer service in the aviation industry.
- Some of the benefits include reduced operational costs, better passenger satisfaction, and crisis management.
- Airport authorities and flight operators around the world are investing in data specialties to get this competitive edge over other players.
Let’s start this discussion by asking a very simple question – When was the last time you went to a flight booking office (at the airport or elsewhere) and booked a flight ticket? For most millennials, the answer is going to be, ‘never!’ Thanks to the rapid adoption of digital technologies in the aviation industry, taking a flight is a run-of-the-mill affair that requires nothing but a mobile device and the internet.
While every industry has hopped onto the technology bandwagon, hospitality and aviation have taken it to the next level. Major operators have seen a paradigm shift in their customer service using new-age technologies like Big Data and Artificial Intelligence. In recent years, with advancements in Big Data Analytics, the aviation industry has been one of the first to integrate data analytics at its core. This integration has resulted in unprecedented growth in almost every aspect of the aviation industry, right from better customer reach to improved customer satisfaction.
With so many changes happening at the core, the industry is expanding its scope very fast. As a result, there is an ever-increasing need for skilled professionals to join the industry and tap this pool of information. At Avlon Shiksha Niketan, one of the best tourism, hospitality, and aviation colleges in Kolkata, we offer industry-relevant courses to help aspiring students pace with changing scenarios and be job-ready.
In this blog today, let’s discuss one of these revolutionary technologies, i.e., Big Data Analytics, and how it is helping to transform the aviation sector for the better. Happy reading!
Benefits of Big Data Analytics for the Aviation Industry: Is it Worth the Buzz?
Why do we need technology (not just Big Data but any new technology, in general)? While there are multiple ways of looking at the role of technology (and all of them are correct), no matter your starting point, the ultimate goal of technology is to improve human life by reducing manual effort and increasing output. In essence, technology should be able to add value to a work process and remove obstacles. So, what are the main benefits of using data analytics modules in the aviation sector? Is it only limited to understanding a customer’s purchase behavior? Or does it have other long-term benefits? Read on to find out more.
- It improves the average turnaround time needed to cater to market trends
- Properly implemented data modules help flight operators bag more customers and profits
- Predictive analytics is the key to preparing for future crises and put a mitigation plan in place
- It helps businesses make data-backed and more informed policy decisions
- Not just sales and customer service, data analytics play a vital role in flight operations and maintenance too
As a result of the above, implementing a data collection and analytics module has several short and long-term benefits for the operator like competitive pricing, enhanced customer satisfaction, edge over competitors, and better profit margins.
As one of the most highly trusted aviation colleges in Kolkata, we, at Avlon Shiksha Niketan, are right here to give life to your vision of a fulfilling career in the aviation sector by empowering you with the latest skills and tips of the trade. Coupled with world-class mentors and holistic learning modules, we give wings to dreams!
3 Ways Data Analytics is Transforming the Sector
- Helps in Managing Airport Traffic Better
With newer flight routes and flight operators popping up every day, there is a steady increase in airport congestion. Managing so many different flights and with a limited number of airports and pliable runaways is nothing short of an operational nightmare for airport authorities worldwide.
The first major application of Big Data is in this area. Data professionals use the latest tools and techniques like runway bandwidth, terminal capacity, number of passengers, number of routes, ticket prices, etc., to find patterns and propose optimum operational models.
- Helps in Providing Better Passenger Services by Going Digital
By implementing data collection and processing modules, flight operators can now gain insights into customer behavior and needs and optimize their services accordingly. Some of the applications in this area include real-time flight tracking, personalized flight ticket deals, flight-to-flight communication, predictive maintenance, etc. Even airports can utilize passenger data like walking speeds to optimize their in-airport services to tackle common problems like long security queues.
By identifying the needs, operators and airport authorities can work on their problem areas and get a competitive edge over other market players by making customers happy.
- Data and Predictive Analytics Aid in Aircraft Upkeep and Maintenance
One of the most manpower-intensive processes in the aviation industry is aircraft maintenance. In addition to a team of engineers, several other technicians have to be present on the hanger floor to study compliance documents, record maintenance and compliance data, manually check every inch of the aircraft, operate the safety equipment, and much more.
By using data analytics and simulations, flight operators can free up a lot of time and resources in these areas. Drones can do a thorough check (even reach places that humans can’t), robots and data algorithms can record compliance and safety data, and predictive analytics models can detect faulty parts and machinery much more efficiently and faster.
Technologies like Big Data and AI have a huge impact on the way flights and airports cater to a growing volume of passengers. These technologies add value to the whole experience of taking a flight and help the industry reach greater heights.
If you want to be a part of this dynamic industry, now is the best time to skill up and be apace with the technological changes that are transforming the aviation industry. Sign up for the ahead industry-relevant range of aviation and hospitality courses at Avlon Shiksha Niketan, one of the best aviation colleges in Kolkata, and say yes to a fulfilling career!