The Widening Career Scope in Tourism Management

Tourism management is one of the most viable fields for young aspirants. Be it the monetary aspects or the strong career prospects that the domain offers, tourism is one arena that has got a lot of growth potential.

30-seconds summary:

  • Job opportunities in the tourism sector to register a significant rise within 2025
  • Tourism management encompasses an expansive field in terms of job roles and expertise
  • Factors like disposable income, affordable carriers, and ease of online services add to the demand for tourism executives

You must have heard the widely quoted line about traveling that goes, “Jobs fill your pocket, but adventures fill your soul.” Now, how about having a job that fills your pocket pretty well and lets you fill the heart of the adventurers with joy and content? Wouldn’t that fill your soul and drive your creative energy to the optimum? Well, this is exactly what you get with the highly lucrative career of tourism management.

When we speak of tourism management, we refer to a wide field that includes varied outstanding opportunities involving ecotourism, travel desk executives, tour leader and planner, F&B executive, ancillary services, operations executive, and so on. And, at Avlon Shiksha Niketan, a renowned Tourism College in Kolkata, we are here to get you prepared and trained for each of the roles to ensure that you can make the most of the ever-increasing job opportunities in this arena.

So, what are these opportunities that we are referring to? Is the career scope truly that attractive in tourism management? Here are all the answers you’re looking for!

Facts and Figures Indicating the Widening Scope in Tourism Management

In the past few years, tourism has come up as one of the fastest-growing sectors of the economy in the country and beyond. And, we can assure you that this growth of the industry is going to remain uninterrupted in the years to come. As a matter of fact, the past numbers and future predictions say the same thing, as well.

Travel and tourism contribute to 10 percent of the world’s GDP and are directly responsible for generating at least one in ten of global jobs. Moreover, for eight consecutive years, it has outpaced the growth registered by the world economy. Closer home, the tourism industry is expected to create about 46 million job opportunities in India by 2025. In South Asia, the sector contributes about 6.6 percent of this region’s GDP, which amounts to nearly $234 billion.

Another important aspect of consideration when talking of the scope in tourism management is that it encompasses an expansive area of work involving transportation, accommodation, conferences, events, food, and other trade-related activities. So, as a qualified and skilled personnel, you have a plethora of pathways to choose from, each of which can lead you to a glorious career. Add to this a lucrative pay package and bright prospect of growth with an increasing work experience, and you’ll get the complete picture of what it means to be a tourism executive in a private or public organization.

Key Factors Contributing to the Increasing Scope of Tourism Management

There are several elements that are contributing to the ever-rising scope of tourism management. We will briefly discuss each of these factors to give you a clear idea of why the demand for qualified professionals from the best of travel and tourism management colleges in Kolkata and across the nation is going to remain high in this sector.

The increase in disposable incomes:

With considerable growth in the Indian economy, the middle-class section of the society now has a higher disposable income. This higher disposable income is one of the major driving forces of domestic tourism, and thus, there is an increase in the demand for places for weekend trips or weeklong tours. As new tourism spots are coming up on the map with their enhanced facilities, there’s an increasing need for skilled employees.

The emergence of low-cost carriers:

The low-cost carriers in the Asia Pacific region hold over thirty-two percent of the market at present, which was not the situation even five to six years back. The fact of the matter is that traveling has become much more affordable now than ever, and this has led to an increasing number of enthusiastic tourists heading to the top locales every year.

Ease of traveling through online services:

Another factor contributing to the increasing scope of tourism management is the widespread access to online hotel and travel bookings. The travel-bugs can make their entire tour plan within minutes and get the tours and accommodation booked within the next couple of minutes. To add to that, the hotels now offer loyalty programs and other promotional schemes to keep the potential customer interested.

Relaxation of visa regulations:

Indian passport holders can travel to as many as fifty-eight countries without a visa, which includes in-demand locations like Seychelles, Maldives, Mauritius, and Thailand. This is just one example of how relaxed visa regulations have become in modern times. So, there is nothing stopping people from international travel anymore, neither visa regulations nor experience carriers. With the increase in the number of vacationers, the demand for tourism executives has also risen in tandem.

Addressing the Prevalent Concerns Regarding the Pandemic

We cannot deny the impact the ongoing pandemic has had on the tourism industry, but at the same time, we have multiple reasons to be hopeful. We are currently in a situation where the lockdown restrictions on domestic traveling have largely been lifted, and travel-bugs are already resuming their previously canceled plans.

Though international travel is on hold at present, the doors for that is slated to reopen right from the beginning of next year. In the meanwhile, domestic traveling is already noticing a post-lockdown rise in the number of tourists. At Avlon, we firmly believe that the role played by tourism managers is bound to be at the forefront in this scenario. They will be required to juggle the two-fold responsibilities of ensuring the convenience of the tourists while also taking all the measures to ensure their health safety.

To be a part of the proficient workforce in this steadily developing field, you need practical know-how, real-world expertise, and an aptly honed professional skillset. And, these are exactly what we focus on at Avlon Shiksha Niketan to turn you into an accomplished part of the tourism management sector. Get ready to make the most of this widening career scope with Avlon, one of the best travel and tourism management colleges in Kolkata, by your side.

The New Avenues that the Coronavirus Pandemic has Opened Up for the Aviation Industry

We all know how badly the coronavirus pandemic has hit the entire world. Almost all industrial sectors have suffered, and the aviation industry is no exception to it. However, it is now time to bounce back, and the aviation industry is all set to capture the new avenues and opportunities that the pandemic has given rise to.

30-second summary

  • New technologies devised to support automation will aid travelers as well as the airlines
  • Improved safety and security measures will continue to stay even after the pandemic
  • Changes will have to be implemented in the training and responsibilities of the employees
  • Enhanced focus will be laid on the communication channels by amalgamating the digital with the humane

The Indian aviation industry offers employment to more than 65 thousand airline personnel while handling passenger traffic of over 341 million. And yet, there is no denying that this expansive industrial sector was put under quite a threat when the coronavirus pandemic started looming large over the country back in March this year. As all forms of travel and tourism were put under hold across the world due to the lockdown, the aviation industry had to go through a period of uncertainty.

However, the aviation industry has always been the one to rise up to the challenges thrown in its path, and it hasn’t been any different this time around. Ever since the lockdown has been eased in the country and the domestic flights resumed operations, the industry has been making steady strides towards bouncing back to its previous glory. In fact, at Avlon Shiksha Niketan, a renowned aviation institute in Kolkata, we believe the pandemic has unveiled several new avenues for the aviation industry that would be instrumental in its progress in future.

With that being said, here’s highlighting the new prospects unlocked for the aviation industry due to the coronavirus pandemic.

New Technologies to Aid Airlines after the Pandemic

To be increasingly capital efficient has always been the aim of the airlines, which has been brought further into limelight due to the pandemic. Technologies that let airlines bring down their operational costs, automate their processes, improve travelers’ relationships and communication, and increase operational efficiency will enjoy a lot of attention from the stakeholders.

Several startups have already started coming up with tech solutions that offer customer support automation, improve travelers communication, and bring down overall costs. For instance, there has been an increased adaption of support automation, whereby companies get to reduce costs by automating recurring requests and enhancing customer experience through effective assistance.

Improved and Upgraded Safety and Security Measures

The airports have always paid close attention towards ensuring the safety and security of its employees and the travelers. However, this unforeseen situation has made the industry discover more effective and efficient ways to make sure that the journey isn’t just comfortable but also keeps the travelers protected from the possible health hazard.

To ensure that the airports and the flights meet all the health and security standards under the current scenario, the employees across all levels have been made to undergo new training and take fresh preparation to prevent the further spread of the deadly virus.

We believe that it would be wrong to assume that these improved measures are only for the time being, as the positive impact of such precautions means that they will continue to shape the future operational policies of the industry.

Preparations for the Traveling Situation after the Pandemic

With coronavirus putting a stop to vacations for an extended period of time, we will not be too far off the mark in predicting that after the pandemic wanes, travelers would start resuming their plans without much delay. Besides, with the domestic flights already operating, and now even the international flights starting off, the number of people opting to travel locally as well as internationally clearly indicates that the aviation industry is going to see a surge after the pandemic goes away.

Keeping that in mind, the airlines have already started looking at ways to ensure that they are prepared for the future that lays awaiting after the current scenario is dealt with. To that end, an increased focus is being given to digitalization of several processes, right from touch-less check-in counters to several contactless solutions.

However, we should also remember that hospitality has always been a major part of the aviation industry. Thus, it would never seek to lose its humane touch in an attempt to digitalize its processes. As such, the existing and new employees would be expected to offer the same levels of cordiality and warmth, even with the digital tech transformations taking shape all around them in the wake of the pandemic.

Improving Communication Channels as Per Need

Several airlines have launched new product tools to help the customers in navigating the new travel landscape. Attempts are being made to aggregate data from multiple sources to let the companies keep the customers informed at every stage of their journey as travel begins to open up again.

Furthermore, automation has led to the creation of web-based RPA platforms that are able to process unstructured or unformatted data with ease. Thanks to the codeless data ingestion, model improvement, and model training, the tech innovation has not only made it easy to gather crucial data, but also enabled airlines to make the best possible use of data. The next-generation automation platforms are striving to combine big data, embedded AI, RPA, and the human in one powerful end-to-end platform.

Avlon Shiksha Niketan: Preparing the Ambitious Minds for the New Avenues of Tomorrow

As we have already established, the aviation industry will change for the better in the days to come. And, in order to find your place in this new and improved industry, you need holistic training and effective honing of your skillsets. This is where Avlon Shiksha Niketan comes into the picture as the leading aviation college in Kolkata that prepares you for a glorious future and helps your dreams take flight in the skies of tomorrow.

Innovation is the name of the game in the aviation industry, and being the only player in the category of institutes for aviation tourism and hospitality management in India, we embody the spirit of innovation ourselves. This is also the essence that we instill in our students through our advanced curriculum and practical-based training approach. After all, the aviation industry is all set to stage a comeback even with the pandemic, and it’s our responsibility to make sure that our young professionals can make the most of these new opportunities.

How is the Digital Era Aiding in the Evolution of the Hospitality Industry?

Digitalization has left no industries untouched with its miraculous advancements, and one of the sectors that have experienced a whole new level of digital advancement is none other but the hospitality sector. In this article today, we will delve into the varied ways in which the digital era has aided in the evolution of the hospitality industry.

30-second summary:

  • Service automation to bring an extra edge to customer interactions and leading to efficient workforce management
  • Location-based services to aid the efforts at personalizing and customizing guest experiences
  • Social media serves the twofold purpose of digital marketing and customer services
  • An increase in the use of apps and chatbots for facilities like loyalty programs

With the evolution of new technologies and the market disruptors reaching their zenith, the need for a core transformation is noticed in every industry, and the hospitality sector is no exception. As such, the sector has long identified the value of digitalization as the catalyst to offer not only excellent guest experiences but also to reduce several operational inefficiencies. Thus, it comes as no surprise that more than 50% of hotels have planned to increase the IT investments in the years to come, while over 40% have decided to keep their current investments unchanged.

So, how far has this wave of digitalization transformed the hospitality industry? Surely, the way we book hotels or check-in has improved immensely in the last five years, and even our methods to find the right places to head to have undergone a sea change. But, is that all to the digital evolution of the sector? In this article today, we, at Avlon Shiksha Niketan, one among the leading travel and tourism management colleges in Kolkata, will give answers to all such questions by outlining the impact of the digital era on the hospitality industry.

Enhancing guest experiences through service automation

Service automation refers to a vast area that includes everything from using facial recognition and automatic check-in through apps to automatically offering the amenities as per guests’ preferences, such as booking spa appointments or giving extra towels. Automation has led to a transformation of both customer-centric and customer-facing activities, thereby making more staff free to focus on other crucial areas dealing with further improvement in guest experiences.

We, at Avlon Shiksha Niketan, a renowned hospitality management college in Kolkata, in our years of experience in grooming efficient professionals for the hospitality industry, have seen that in this era of competitiveness, a business that goes the extra distance for the customers is the one that has more of the recall factor. Thus, a combination of service automation and the dedicated efforts of the hotel employees is levied to add to the guest experience in order to make it more memorable and ensure repeat stays at the accommodation.

Letting mobile apps and chatbots take center stage

For a long time, loyalty programs have been a crucial element in the marketing efforts of a hospitality location as it ensures increased engagement and interaction with the guests.

With the apps coming to the forefront with technologies driving these loyalty programs, the rate of engagement is only going to rise in the years to come. After all, nearly 56% millennials and 50% of Gen X guests have opined that they would much rather use a loyalty app, rather than carry around a loyalty card.

Now, the next-gen of mobile apps and chatbots will be used as one-stop destinations, offering access to a variety of facilities, right from controlling the room lighting to ordering movies for the night.

Reforming the humble desktop phone in guest rooms

So, what is the least advanced technology found in most hotels? It’s probably the humble desktop phone kept in the guest rooms!

But, not anymore, as the digital era has made it possible for guests to pair the in-room phone system with the apps on their mobile phones. This enables guests to switch between the devices to receive calls anywhere, along with adjusting the room temperature or ordering room service from any place, regardless of whether it’s outside their room or even outside the property.

Businesses are using this connected technology to inform guests about their upcoming gym or spa sessions, provide recommendations about local events, and the likes.

Leveraging social media for customer services and marketing

At present, there is hardly any business in the hospitality sector that does not have a social media presence, regardless of its scale of operations. Social media has lately emerged as a powerful tool taking the hospitality industry a lot closer to its target audiences across the globe.

Irrespective of whether it’s a halt for the night or weeks, the guests turn to social media for pictures, reviews, and more of an establishment before they check-in. Moreover, they post their own reviews on their pages about their experience of staying at the hotels.

Thus, those curated social media profiles of hotels and restaurants that we notice on these platforms, serve the twofold purpose of fueling the digital marketing initiatives and improving the customer services.

Location-based services focused at personalization

Keeping the guests comfortable and happy during their entire stay: isn’t that one of the main tenets of the hospitality industry? Well, this is exactly what the advancing hospitality technology attempts to ensure as well, and making use of the location-based services is one of the ways it is done.

Knowing the location of the guests enables the hotels to push out special offers when they are more likely to act on them. For instance, giving them a special coupon when they’re passing by the hotel gift shop or sending a glass of orange juice to their room right after their morning run. It even lets the hotels know the whereabouts of their staff, so that they can be sent to the right place at the right time.

Thus, it’s evident that technology has turned out to be a critical component in revolutionizing the present and future of the hospitality industry. However, another fact is that regardless of all the automation, guests have always craved human interaction in this service-based industry. And, this is where expertise and skills of the hospitality management professionals come into the picture. At Avlon Shiksha Niketan, we are putting in dedicated efforts to provide our students with real-world based training that makes them capable of managing the actual complexities that might arise anytime in the industry. Our aim at Avlon, being the most highly trusted hospitality management institute in Kolkata, is to not only make our budding professionals adept at keeping pace with the evolving digital tech in the industry, but also to groom them to become proficient enough in bringing that much-needed humane touch to the proceedings.

10 Skills That All Successful Hotel Management Professionals Possess

Hotel management is one of those professional arenas that require its pursuers to possess some very specific skills and know-how to succeed and thrive. In this article below, we will elucidate the crucial skills that have been demonstrated by the most successful hotel management professionals. This will help those aspiring to join the domain to learn and acquire the necessary skills and accomplish themselves well in the field.

——————————————————————————————————————————-

30-second summary:

  • Being a successful hotel management professional involves a combination of theoretical and practical knowledge with the right skillset.
  • The ultimate aim should be to enhance customer service through various skills, such as communication abilities, multitasking, cultural awareness, and fluency in languages.
  • Skills like having close attention to detail, problem-solving, and being a team player help in making the job easier for a hotel management professional.

——————————————————————————————————————————-

One of the best parts of working in the hospitality sector is that it is an extremely rewarding experience in every possible way. Right from helping the customers on a daily basis, addressing and mitigating the challenges arising at work, to making the most of the ample opportunities for career progression, there is a lot to take away from being a part of the management team at a hotel. After all, it is the hotel management professionals who hold the responsibility of upholding the entire reputation of the hotel and the impression it leaves on the guests.

With the organized hotel industry in the country consistently showcasing a steady growth in market size, there will be more opportunities coming to the forefront for the management professionals. And, what you need to stand out from the competition and to make the best use of these prospects is the right set of skills, besides theoretical and practical know-how about the field.

On that note, we,  at Avlon Shiksha Niketan, the leading hotel management college in Siliguri, will shed some light today on the vital skillset that all highly successful hotel management professionals have demonstrated over time. Hence, if you wish to thrive and grow in the arena of hotel management, groom yourself with below skills.

  1. Excellent customer service skills

All accomplished hotel management professionals understand that their ability to meet customer expectations can make or break the reputation of the business. Thus, regardless of whether you’re in charge of a department or running the entire hotel, it’s your responsibility to make sure that guests have a great time. After all, the fact remains that customers are twice more likely to share their bad customer experiences rather than the good ones.

  1. Outstanding communication skills

We, at Avlon, firmly believe that communication skills can come to your aid in any industry, but they are of the utmost importance when you’re a part of the management team at a hotel. Here you’ll be valued on your ability to communicate understandably and clearly as a representative of the brand of your employer. In any case, you want the hotel to be the top choice of the customers, and you can ensure that through effective communication.

  1. The ability to multitask without losing a beat

We can assure you that the ability to multitask is one of the prerequisites of being a hotel management professional. It is a given that you will have to take care of several things at once, and remain absolutely calm while doing all of that. As such, this also means having a clear understanding of time management and handling pressure.

  1. A strong sense of work ethics

If you are aiming to become a successful management professional in the hotel industry, then be prepared to work hard, regardless of your job role. We have noticed in all these years of being in this field that the ones who are willing to roll up their sleeves and get into the thick of things, are the ones that earn the accolades and the advancements in this industry.

  1. A sound cultural awareness

Being in the hospitality industry means becoming a part of a multicultural environment. There will be cultural diversity not only among the customers you serve every day but also among the people that you work with. Therefore, your ability to be culturally aware and adapt to norms and attitudes that differ from your own are significant in shaping a glorious career.

  1. Maintaining high levels of professionalism

We can view professionalism from multiple aspects in the hospitality industry. For instance, ensuring that you are well-groomed and tidy and always on time for your shifts is as much a part of your professional behavior as is facing customers with a smile even while being under a lot of pressure from the daily responsibilities. Naturally, the stars that shine the brightest in the industry are also the smartest in terms of professionalism.

  1. The sense of being a team player

Regardless of the job role that you have in the hotel, it’s important to remember that you will always be a cog in a much larger machine. So, whether you only deal with the food management or hold a leadership position, at the end of the day, you will have to work well with others to deliver the service that’s expected from the establishment. Similarly, you’re also as good as the team that you are a part of.

  1. The ability to solve problems like a pro

The ability to think on your feet and solve problems like a pro can save you from a lot of hassle, and even earn you brownie points from the top rung, when you’re dealing with hospitality management. Even the smallest things like knowing when to offer a complimentary drink to appease an annoyed customer or accommodating a particularly difficult request of a guest can mean a lot.

  1. A close attention to every detail

The previous point we mentioned also brings us to the significance of paying close attention to every detail as a part of hotel management. Whether it’s noticing that a certain ingredient is past its time in the kitchen or spotting billing errors at the reception, it is the little things that make a big difference in outlining your success story in this field.

  1. The added bonus of having language skills

Finally, here is one skill that isn’t entirely a requisite, but sure helps to have as a bonus. As mentioned earlier, you will be dealing with customers from varied backgrounds in your line of work, so it will be useful to enhance your knowledge of the commonly used languages.

There’s no denying that the hotel industry is a fascinating place to work in, with ample prospects to learn and grow on the job. And, at Avlon Shiksha Niketan, the leading institute for hotel management in Siliguri, we vouch to make you trained and ready to find your place and make your mark in this arena. To that end, our aim has always been to deliver a comprehensive and holistic learning approach that blends real-world and theoretical knowledge with adequate honing of the skillset. And as such, it makes us immensely proud that the result of our efforts have been proven time and again with the continued success of our alumni.

All You Need to Know About Airport Management as a Career Path

The aviation industry is indeed huge in itself and comprises of several sub-sectors, each of which holds its own share of prominence. In this article, we will be shedding light on the career scope and potential in one of the key segments of the aviation industry, i.e., Airport Management. We will discuss the different facets and factors associated with choosing airport management as a career path in detail.

30-second summary:

  • Airport management deals with day-to-day operations and planning of airports and airlines.
  • The airport managers have the duty to oversee all the departments and their functioning.
  • Leadership skills, communication skills, multitasking, and working under pressure are important abilities of an airport manager.
  • Job prospects and pay packages continue to remain good in the domain of airport management.

There is something about being a part of the eclectic atmosphere of an airport that will always remain unlike any other working environment. A fast-paced and bustling setting with a constant influx of people day and night undoubtedly make it quite a challenging place to work in, but also brings with it an increased level of job satisfaction. And, at Avlon Shiksha Niketan, a leading aviation training institute in Siliguri, we believe that this is one of the primary reasons why the career path of airport management will always remain high in demand among those looking to find their place in the aviation industry.

Airport managers are the policymakers and decision-makers for the airports who hold the responsibility of overseeing the management of every airport department. It is a multifaceted job role that extends from the supervision of varied areas, such as maintenance, security, finance, and more, to a hands-on approach at crisis aversion and mitigation.

If the prospect of taking this career path gets you all excited, then we, at Avlon Shiksha Niketan, have some insights that will really help you in preparing yourself for the future.

The Duties and Responsibilities of Airport Management Professionals

As we have already mentioned before, airport management is a vast field that encompasses many roles. So, generally, the airport management professionals hold the responsibility of the following matters:

  • Compliance with all forms of government guidelines
  • Planning budgets
  • Adapting to outside factors, such as weather conditions
  • Maintaining accurate records
  • Overseeing the repair and maintenance of airport equipment

Thus, as you can see, airport management is basically about handling the everyday operations of the airport and airlines, while also overseeing the departments and employees. As far as the airport managers are concerned, even though they need to deal with plenty of major and minor issues, their primary duties pertain to airport regulations, safety, and budget planning. Typically, airport managers have to work during regular business hours, but that’s just a norm. The wide range of responsibilities also means that the airport managers need to remain available for responding to emergencies at any hour of the day, for instance, when weather or any other factor impacts flight schedules.

Education, Experience, and Training to Join Airport Management

There are certain requirements in terms of education, experience, and training when it comes to joining airport management, and they are as follows:

  • Educational qualifications: Of course, you don’t need to be a pilot for managing an airport, but you will definitely need relevant education in airport management. You should at least have completed your school-level examinations before joining our one year course in Skilled Professional in Airport Management (SPAM).

 

  • Experience matters: Irrespective of the size of the airport, an airport manager is expected to have some experience in the field. You will need to have a couple of years of experience in airport management as a department head before you are deemed ready to manage the entire airport. But yes, upon completing our program in airport management, you can put your hands on several other roles in airport management like passenger handling, cabin crew, customer service, fares and ticketing, and more.

 

  • Competencies and skills to become an airport manager: Sound business skills and familiarity with aviation regulations are crucial in this career path. However, we believe that being a good airport manager also entails having the following soft skills.

 

  • Ability to multitask: Airports have a lot going on, right from security systems, customer services, to scheduling, and more. Efficient airport managers consistently need to remain on top of the issues within various departments.
  • Leadership skills: A well-functioning airport has a strong team consisting of department heads and other employees. And, an airport manager is the leader of this entire team, trying to get the best work from all of them.
  • Keeping calm during the crisis: Regardless of the size of the airport, there are several issues that pop up almost every day, be it unpredictable weather conditions or emergency safety arrangements. The ability to offer calm leadership under duress is the mark of a successful airport manager.
  • Communication skills: Besides giving directions and listening to the department heads and other employees, an airport manager also has to effectively communicate with representatives from other agencies, such as the government or the local communities.

Job Outlook in Airport Management

Reports suggest that the aviation industry has been grappling with a major shortfall of talent. Going by the numbers, out of the requirement of 15,800 ground personnel, only 9,200 are currently available. Because of the huge mismatch between the demand and supply of qualified professionals in the sector, the employment scenario in the aviation sector will remain positive, even when keeping the ongoing crisis in mind. Studies reveal that within the next two years, the industry can possibly add around 18,000 jobs across all functions and levels.

So yes, there’s a huge career scope in airport management; however, it is also a fact that becoming a competent airport management professional entails being trained to perfection in different real-world and practical skills related to the aviation industry. And, this is where Avlon Shiksha Niketan, a renowned aviation institute in Siliguri, comes into the picture as your guiding light in turning you into a skilled professional ready to take on the job role.

With our comprehensive curriculum, taught by highly dedicated and experienced mentors, you will be each day taken a step closer to fulfilling your dream of working as an airport manager in future. So, come and join us at Avlon Shiksha Niketan, and let’s give wings to your career aspirations.

How is Digitalization Changing the Online and Offline Expectations of Guests?

Digitalization has brought in a sea of changes in our life and has raised the comfort level to a significantly high level. But it is this elevated comfort level that has altered the expectations of users, and this applies to the hospitality industry as well. In this article today, we, at Avlon Shiksha Niketan, will shed light on how digital tech innovations have worked towards transforming both online and offline expectations of the guests.

——————————————————————————————————————————-

30-seconds summary:

  • Increased access to customer data driving innovations in the hospitality sector
  • Leveraging data can help in customizing services as per customer expectations
  • A combination of tech innovations and employee proficiency can enhance guest experiences
  • Digital tech to enable both high-touch and low-touch customer services in the sector

——————————————————————————————————————————-

Technological evolution has become the name of the game since the past decade, with digital advancements affecting every aspect of our lives. Right from easing out our household chores to changing the way we do business, digitalization has brought in a complete transformation in our way of living. And, though there’s no denying the fact that this is an exciting feat, we also need to remember that such continuous tech innovations come with their own set of pros and cons.

In terms of doing business in this digital era, the modern opportunities have also led to a considerable change in consumer demands. With businesses getting to connect with consumers in a more effective and genuine manner, the consumers are also expecting more from the businesses. And, the change is the most noticeable in the hospitality sector.

We have to remember that hospitality is an industry that is based on the provision of offering curated and high-end provisions to the guests. So, even though digitalization has reduced the workload on the staff, it has also led to newer guest touch-points and increased expectations. In fact, this is an era where 67% of consumers claim to have raised their standards of expectation, but 51% of consumers feel that the companies fail to meet those expectations.

So, how is digitalization changing the online and offline expectations of guests? What can the hospitality industry do in response to these changes? Here’s what we, at Avlon Shiksha Niketan, recognized as the Best College for Hotel Management in Kolkata, have to say in the matter!

Bringing personalized engagement in online interactions

With increased reliance on the online platforms to effectively optimize business processes, there is a possibility of customer interactions becoming impersonal and detached. However, this is exactly what hospitality businesses should strive to prevent. After all, streamlining processes through technology shouldn’t amount to sacrificing genuine customer care.

The guests might be using their mobiles to book the rooms or the tables, but they still place a premium on personalized interaction and engagement. They still seek instant gratification of their demands and expect to have a memorable experience at your establishment. And, there’s no reason to think that online interactions cannot create humanized experiences. In fact, using digital platforms should ensure better responsiveness from businesses.

At the end of the day, it is about combining advanced technology with great staff to deliver an exceptional and super-responsive guest service. So, whenever a hospitality business considers the introduction of new tech to its processes, it has to ask some critical questions to itself. Do you think the new tech entrant will help your employees to curate a better guest experience? Does it add to your existing capabilities of connecting with your guests in a personalized way?

The big responsibility of effectively handling big data

There is hardly anyone in the current business world who hasn’t heard of big data and its amazing capabilities. But, the most important thing to realize here is that effective management of big data is also a major responsibility.

Studies show that 57 percent of consumers don’t mind sharing their personal information to receive personalized discounts and offers. The increase in digital access for the guests and the businesses has established a stronger connection between the two, where the consumers expect to be heard, and their demands met. And an increase in access to consumer data also means more touch-points for the hoteliers. They get the opportunity to change their operational models, create better apps, and train their staff to deliver a highly personalized experience for each guest. However, besides the opportunities, their responsibility now extends to ensuring that the data is kept secure and protected, which also forms a significant aspect of employee training.

Delivering a personalized experience both online and offline through greater access to guest data has become a crucial aspect in streamlining the customer’s journey and curating an unforgettable experience.

Making the most out of the hybrid service demands

It’s important to realize that guests come with their unique set of expectations. When one group prefers a traditional, high-touch experience, the other might be more comfortable with a self-service, low-touch experience. This offers an opportunity for hotels to modify their guest service processes to accommodate the respective needs and interaction preferences of each guest.

So, for the guests who are more into self-service experiences, there has to be a greater emphasis on delivering fast and mobile services. On the other hand, the ones craving a high-touch experience receive instant attention from the staff. This is a win-win situation in all regards because the guests get the kind of services that they look for, and the staff can dedicate their energy to where it’s needed the most.

The hospitality sector understands the value of manpower as its most important resource, and the hybrid service structure enables the best use of that resource.

Avlon Shiksha Niketan preparing future professionals to meet industry demands

At Avlon Shiksha Niketan, we believe that this is an exciting era for the hospitality sector; thanks to the widespread attention being given to digitalization. Businesses within the country and beyond have become more open to tech innovations in bringing major changes in guest experiences. However, with the guest service models witnessing such a complete digital makeover, the industry is in dire need of professionals who can keep up with the demands of the times. And, this is exactly where we, at Avlon, come into the picture as a leading hospitality management college in Kolkata, known for grooming and preparing the future professionals for the ever-advancing hospitality industry. A progressive and innovative approach to learning, which is the key element of education impartation at Avlon, resonates across all our educational institutions, including Cooch Behar College, Alipurduar Mahila Maha Vidyalaya, Prasannadeb Women’s College, Sarojini Naidu College for Women, and Siliguri College.

Our aim, at Avlon, has always been to ensure that we train our students for the real-world aspects of the industry they will be joining soon, and that involves arming them with practical knowledge about the technological revolution sweeping the sector. Through their coursework and hands-on projects, the students get to sharpen their skills and enhance their know-how in all the facets of offline and online guest services. This enables them to put their best foot forward when they finally step into the professional realm.

Being the only institute for the Aviation, Tourism, and Hospitality Management category in India, we, at Avlon, are here to instill the highest level of innovation, exceptionality, and commitment in our budding professionals that makes them stand out in the crowd.

 

How is the Aviation & Hospitality Industry Battling the COVID Effect?

The long fight against the COVID-19 pandemic has made the world come to a standstill. Attempts to contain the spread of the deadly virus had led governments across the world to announce lockdowns and travel restrictions, preventing the movement of people both inside the nation and out of it. And, even as the lockdown restrictions are being gradually eased in parts of the country, it seems like we are still quite far from returning to normalcy. In that sense, if there is one industry that has been the worst hit by the pandemic, it is definitely the hospitality and aviation industry.

So, what does this mean for this sector? Has the aviation and hospitality industry given in to the COVID effect and lost hope in front of the ongoing crisis? No! And we have multiple reasons to say that.

Surely, the aviation and hospitality industry has come face-to-face with these unforeseen times, but that has only motivated it to roll out extraordinary measures to offer continued services, with special attention to health and safety. In fact, at Avlon Shiksha Niketan, we believe that the aviation and hospitality industry has always remained instrumental in strengthening the nation’s fight against the pandemic.

So, how exactly is the aviation and hospitality industry battling the pandemic impact and serving the nation at the same time? Let’s find out!

The Aviation and Hospitality Industry is Stepping Up to Serve the Nation

For us, at Avlon Shiksha Niketan, a renowned aviation college in Kolkata, it feels like a moment of pride to see the sector rise to this occasion by working together for the greater good. The industry has shown its true commitment to hospitality and has dedicatedly stood on the forefront to help the nation fight the pandemic.

Many hotels have opened their doors to house medical staff and made the venue available for hospital beds. Chefs and teams involved in food service in hotels across the country have taken an active part in arranging free meals to the medical staff while putting themselves at risk for battling the crisis.

Moreover, it would not be an exaggeration to say that one of the greatest victories of the aviation and hospitality industry lies in the ‘Vande Bharat’ mission: an attempt to bring home over 14,800 nationals from twelve countries. Not only has our aviation sector successfully taken up this mission, but the fact that a number of top-notch hotels have allocated separate rooms for quarantining these passengers, also shows that the hospitality sector is ready to fulfil its commitments.

Renewed Attempts at Winning Over the Trust of the Customers

The fact that the relationship between the consumer and the brand begins by building trust is something that the hospitality and aviation industry has always understood and reflected in its work.

The sector has a keen realization that regaining customer confidence is the key step in bouncing back from the crisis. No wonder, strict hygiene and sanitary measures have already been implemented by the businesses in the aviation and hospitality sector, with new practices being introduced for monitoring and controlling the conditions in the work environment.

Cautionary safety and intensified sanitation and hygiene measures and practices have been put in place across airports, flights, and hotels to make sure that the customers can rely on the industry they invest their trust in.

An Opportunity to Re-evaluate the Varied Facets of the Business

One of the finest steps taken by the aviation and hospitality sector amid the ongoing crisis is to relook at the way business has been done until now. We have all accepted the fact that being a part of the sector is never going to be the same even after we come out of this pandemic situation. And it lies in acknowledging this very fact that makes this time as the perfect opportunity to act and prepare the sector and its staff for the times to come.

The current condition has made the industry focus on new business opportunities and models, such as human capital sharing platforms, better delivery concepts, and promoting staycations. In fact, the businesses operating in the sector have also used this time to focus on activities like social media strategies, outlining standard procedures for operating, security plans, and asset counts, which have been taking a backseat for quite a while now.

New Approaches and Measures to Ensure the Safety of Travelers Post Pandemic

The sector has already reached the planning stage for the measures to be taken for the travelers venturing out of their states or countries in the post-pandemic era.

Right from enhancing security measures to increasing the sanitation efforts at the venues, the new approach focuses on ensuring that the customers feel safe with traveling and accommodations. The focus is now being laid on offering the guarantee of health safety, along with ensuring the psychological assurance of wellbeing.

The Aviation and Hospitality Industry is All Set to Bounce Back Even Stronger

We will have to accept the fact that the industry is among the worst hit by the pandemic. But, it is also true that the aforementioned steps taken by the sector show that it’s ready to battle the crisis and bounce back to its previous glory. However, the new and evolved needs of the industry would need its professionals to embrace the new normal and advance accordingly.

In the times to come, there will be a prominent demand in the industry for professionals who are skilled enough to be unfazed by such challenges in the path. After all, the pandemic will pass, but many other new challenges in terms of serving the customers might arise in the future. COVID has shown the importance of having resilient and dedicated employees in the industry who can tackle any kind of crisis, and the businesses are now going to keep this factor in mind in their hiring initiatives.

If you are one of those ambitious minds who have always been willing to join the highly lucrative aviation and hospitality industry, this is the time when you can not only contribute to the profession but also the nation. As a leading hospitality management college in Kolkata and one of the pioneering educational institutes of the country, we, at Avlon Shiksha Niketan, are right here to arm you with the real-world skills and know-how. With our immense experience in preparing the young minds for the aviation and hospitality sector, we know what exactly it takes to thrive in the changing environment, and hence we leave no stones unturned in prepping up our students for the same.

With our industry-centric training and education, we have helped many students carve a robust career in the aviation and hospitality sector. We, at Avlon, are all geared up to continue shaping the careers of many more youngsters by imparting them with the knowledge, skills, and the best practices and standards to make their mark in the changing times ahead. So, use this time to enhance your skillset under our expert guidance, and get ready to make your career dreams come true.

The Role of Aviation Professionals in Strengthening the Fight against COVID-19

The global outbreak of the novel coronavirus has hit the world in unprecedented ways. None of the industries have remained unaffected by the pandemic. And when we say that, even the aviation industry is no exception to it. But now, after months of having international and domestic flights completely under suspension, the situation is gradually gaining a semblance of normalcy. The airports are now reopening, with a limited number of flights being allowed to run. And, as the air transport sector gets back to serving the nation once again, the aviation professionals have a major role to play in ensuring the utmost safety in the operations.

It goes without saying that delivering an exceptional level of customer service to the passengers comes naturally to an aviation professional. However, we, at Avlon Shisha Niketan, believe that there is a serious need at present for the aviation professionals to go above and beyond their usual services to make sure that the comfort of the customers is not sacrificed while paying attention to securing their health. After all, being among the emergency workers on the frontline in the fight against the pandemic, the responsibilities of the aviation crew increases manifold.

So, on that note, let’s take a closer look today at how our aviation professionals are strengthening our fight against coronavirus, and the impact of the current scenario on the future entrants to the field.

The evolving roles of aviation professionals in fighting the pandemic

There is no doubt about the fact that the roles and responsibilities shouldered by the aviation industry have amplified several times ever since the COVID outbreak has taken place. Many new responsibilities have been added to the list in the current scenario. For instance, maintaining the safety of the passengers and serving them with a smile has always been an important aspect of the job for the cabin crew and the ground staff. But, now they have the added responsibility to ensure that the passengers are eased into their journey and assured of comfort and convenience, even with the ongoing crisis being faced by the country.

It is also important to mention that the means of maintaining safety have also been redefined. After all, ensuring passenger safety didn’t really entail temperature checks, sanitizers, and masks before the pandemic hit us. But, it has become crucial to maintain such protocols at all times for complete mitigation of health risks now. The fact is that even the slightest mistake in following the health and safety protocols can have a far-reaching impact in the current pandemic scenario. And, while serving the passengers with a smile, the aviation professionals are having to be extra cautious in maintaining their own health and safety for the greater good of the people they serve.

Thus, even though the daily footfall in any airport has lessened considerably, the roles and responsibilities of the aviation professionals have increased tremendously. And one of their most important responsibility at present is to continue catering to the needs of the people without bowing down to the mounting pressure and health and safety.

The significance of training and guidance for crisis management

After deliberating on the present roles of the aviation professionals, it is crucial to outline that these responsibilities cannot completely come from being trained on the job. We believe that being on the field can further refine your skills, but the seeds of brilliance have to be sown at the initial stage. And, this is where Avlon Shiksha Niketan comes into the picture as a leading Aviation Training Institute in Kolkata that prepares you for the future challenges and your upcoming roles.

At Avlon, we firmly believe that the grooming and guidance offered to young professionals has a critical role to play in preparing them to deal with such crises. It is after all one of the many demands of working in the highly lucrative aviation industry to be able to diligently manage difficult situations, as and when they arise.

When we, at Avlon Shiksha Niketan, train our students in the theoretical and real-world aspects of being in the aviation sector, we essentially empower them to be dauntless in handling any trials and tribulations that come in their way due to the nature of their job. And to offer the finest training to our learners, we have roped in a team of highly qualified and best-in-industry faculty having rich industry experience. Our mentors, with their own experiences of expertly meeting the demands of the profession, ensure that the students have a clear idea of how to rise up to the varied job responsibilities.

Furthermore, we have industry partnerships to extend internship opportunities to our students in order to give them a practical outlook into the job before they embark on their professional journeys through our placement programs.

We firmly believe that such a comprehensive approach towards training the budding aviation aspirants is significant in order to make them resilient and strong enough to stand the test of times.

The future scenario for aviation aspirants in the post-pandemic world

Going by the present scenario in the country and beyond, we believe that the new roles of the aviation professionals, as brought in by the pandemic, will continue to shape the professional lives of the future aspirants joining the field. After all, even after the shadow of the pandemic leaves us, the lessons learnt in safety, health, and hygiene will continue to assume the same significance. And, being prepared to take on the added responsibilities that it brings along will be critical in paving the path of success for future aviation professionals.

This is why it is essential that our efforts towards training the future aviation professionals to shine bright in their roles of tomorrow start from today. Being the only institute in the country to offer exclusive BBA degree course in the three core service industries namely Tourism, Aviation and Hospitality, we, at Avlon Shiksha Niketan, understand the value of standing out and making your mark. And, we make sure that our students stand out by virtue of their exceptional skillset, in-depth knowledge, and absolute dedication to their job.

At Avlon, regarded as the best Aviation Institute in Kolkata, we understand that the aviation industry presents a highly competitive field of work, but we are here to make sure that each of our students has what it takes to rise and shine in the service industry. So just how our alumni continue to make us proud with their present roles in the industry, we are very much sure that the young learners of our esteemed institute will follow a similar path of accomplishments in the future.

The Booming Scope of Aviation and Hospitality in India

In the modern era of globalization, the aviation and hospitality industry has not only assumed greater significance, but is also gaining a place among the most lucrative career domains. No wonder, more and more individuals are preferring to work in the industry. However, as per recent reports, the career opportunities in the field far outweigh the availability of skilled professionals. It would be safe to say that this field of work is going to maintain a profitable status for the jobseekers in the years to come.

So, if you have the zeal to work across the globe, with a spirit to assist people with a smile, then aviation and hospitality can be the ideal profession for you. And, if you are still pondering over the scope of aviation and hospitality in the country, we, at Avlon Shiksha Niketan, the most renowned aviation training institute in Kolkata, would like to assure you that the sector is booming and the number of job positions and growth prospects are on the rise each year.

Let us explain the facts further by elaborating on the widening scope of aviation and hospitality in India.

Career prospects in the aviation and hospitality industry

As we mentioned earlier, the future looks bright for the aspirants of the aviation and hospitality industry in terms of varied job roles and lucrative pay packages. And, we have the numbers to support our statement. First off, the international players in the industry are ready to increase their presence in the country, and as per the recent report by IBEF, they are slated to account for 50 percent of shares by 2022. With the international names entering the field, the scope is widened greatly in terms of number of the job vacancies opening up for the future aspirants.

To top it off, when speaking specifically in terms of the aviation sector in the country, the Indian carriers are expected to increase their fleet sizes to at least 1,100 aircraft by 2027, and the freight traffic on the Indian airports is projected to cross 11.4 MT by 2032. Thus, the Indian airports will need more number of qualified professionals not just up in the air, but also on the ground to ensure that everything runs without a glitch. 

Right from managing the guests to handling the finest details of everyday operations, certified experts of aviation and hospitality are in-demand for diverse responsibilities in the field. The need is for you to rise up to the challenge and prepare yourself for the accomplished career path that lies ahead.

The top five job profiles in the aviation and hospitality industry

The job profiles in the aviation and hospitality industry are diverse, with several new roles opening up in recent years. Keeping all that in mind, we, at Avlon, present to you the top five job profiles in the field:

  1. Cabin crew/flight attendant: Airline cabin crew and flight attendants are responsible for the safety, comfort, and welfare of the passengers traveling on the aircraft during long-haul and short-haul flights. This is one of the most in-demand job profiles in the aviation industry.
  2. Airport ground staff: Airport ground staff includes passenger service agents who have the responsibility to uphold the smooth running of the group operations and offer superior customer service to the travelers. Ticketing and handling baggage claims are prime examples of their duties.
  3. Culinary managers: Dining experiences are an important part of air travel. The primary goal of a culinary manager is to make sure that the customers are pleased with the culinary delights served to them on the flight.
  4. Concierge: The responsibility of a concierge is to interact directly with the customers and provide them with varied services, such as booking a restaurant reservation or the tickets to a show, or providing a babysitter.
  5. Executive chefs: An executive chef has more of a managerial role that involves overseeing the food operations in venues that serve food. They supervise sous chefs, cooks, and other kitchen employees.

The earning potential of aviation and hospitality industry professionals

There is no denying the fact that a good salary structure and attractive pay packages are among the main draws for the aspirants looking to join the industry. As a matter of fact, even the entry-level salaries in the aviation and hospitality sectors are profitable enough, with the promise of better pay assured with increased experience and improved skillsets.

For instance, an entry-level flight attendant can expect to earn an average total compensation of nearly INR 400,000, with the salary figures reaching nearly INR 760,000 within five years in the profession. The same goes for an executive chef, whose average total compensation with less than one year of experience stands at around INR 425,000, and ideally goes up to more than INR 880,000 within five years.

These are only two instances of the salary prospects in the field. Even in other job profiles, you will note that the pay structure is pretty lucrative. Besides, these are not absolute figures, and as the demand for qualified experts increases in each of the job positions, you can expect these numbers to go even higher.

Let your career dreams turn into a reality with Avlon Shiksha Niketan

Though the opportunities are aplenty in the field, securing the job of your dreams needs you to truly stand out from the rest. After all, the top job providers in the field look for expert professionals who can enrich their business even further with their unique skillset. And, this is where we, at Avlon Shiksha Niketan, can help you out!

We are the only institution in its category, offering exclusive BBA certification in Aviation, Tourism, and Hospitality management: the three core sectors of the service industry and the fastest-growing employment sectors globally.

We, at Avlon Shiksha Niketan, recognized as the Best Hospitality Management Institute in Kolkata, are affiliated under three renowned universities of the country – the University of North Bengal, Panchanan Barma University (PBU), and West Bengal State University (WBSU). We, through our BBA degree course, offer our students a holistic learning experience that helps them in making the most of the career prospects that lay in their path. Our education programs are focused on offering technical knowledge and practical skillsets to the young professionals to prepare them better for the professional experiences that await them in the near future.

So, come and join us at Avlon to turn your career dreams into a reality and continue the saga of accomplishments as led by our alumni.