Why Should Aviation Professionals Be Aptly Trained in Resource Management?

The aviation industry essentially encompasses every element of air travel and is one of the rapidly growing sectors worldwide. The aviation industry is important for economic growth, job creation, and to back international travel and tourism. However, for the aviation industry to bear desired results, it is vital to give undivided attention to resource management.

30-second summary:

  • Resource Management plays a central role in boosting flight safety and customer satisfaction.
  • It helps in optimum allocation of tasks, ultimately leaving no room for duplication or errors.
  • With resource management in place, better communication can be ensured, which further helps in spot-on decision making within the pre-set comprehensive framework.

 

Statistics suggest that the revenue of the global aviation sector grew at a compounded yearly growth rate of 5.30% between 2009 and 2019. Air travel is significant globally because it is one of the fastest transportation networks. Having said that, the aviation sector not only needs skilled resources to handle the responsibilities but also requires efficient management of these resources as well.

What is resource management?

Resources are inputs, which need to be utilized to perform a certain task satisfactorily. Resource Management revolves around planning, scheduling, and allocating these inputs across different activities to maximize efficiency.

At Avlon Shiksha Niketan, which is one of the best aviation institutes in Kolkata, we educate our students about the three categories of aviation resources, namely physical, human, and intangible resources. We talk about doing more with less without compromising on the safety and security parameters. Thus, our students are well trained before professionally stepping into the aviation industry.

Why do aviation professionals require resource management training?

  • Helps deal with unforeseen gaps:

The aviation industry is very unpredictable. Something as basic as the prevalent weather conditions can disturb smooth flight operations. Amidst this, it is quite possible for unforeseen gaps to show up.

 

However, when an aviation professional is provided with resource management training, there are bright chances that the professional can effectively deal with the gaps with the available resources without engaging in any sort of misallocation or double allocation.

 

  • Improves airline competitiveness:

When an air carrier can provide satisfactory service levels at reasonable costs, there are better chances for the airline in question to enjoy a competitive edge over its rivals. This, in turn, is likely to reflect in the form of increased footfalls and ultimately improved bottom lines.

 

An aviation professional has a major role to play in the area of service, which is something we repeatedly underline at Avlon Shiksha Niketan. We urge our students to place their interests secondary to that of the airline they would be working with, and to try and perform consistently in terms of customer service.

 

  • Contributes towards overall transparency:

Resource management comes equipped with multi-faceted factors such as getting a count of the available resources, prioritizing tasks, allocating resources, and scaling up performance with the resources at hand. The working is no different in the case of aviation.

 

By following the above protocol, visibility improves, so does cross-functional transparency. This, in turn, ensures a free and concrete flow of information across vertical and horizontal channels. Ultimately, all the resources can work coherently, which then helps the airline to create a mark for itself in the industry.

 

  • Bridges the gap between utilization and efficiency:

Resource management in the case of the aviation industry has a lot to do with the utilization of resources and ultimately measuring the efficiency levels that these resources bring to the table.

 

By viewing resource management as a concept that can make or break an airline carrier and by applying its principles to the daily functioning of the airline, the gap between utilization and efficiency can be bridged.

 

These are not only limited to technical resources but also touch upon crew resource management, which emphasizes improved cognitive skills, ability to communicate, teamwork, and situational awareness. This is important to fly safely and avoid any untoward circumstances. At Avlon Shiksha Niketan, a renowned aviation institute in Kolkata, these skills and attitudes are sown in students all through their academic journey with the institute.

 

  • Minimize costs:

By following a model that places resource management on a pedestal, air carriers can minimize costs. Additionally, they can predetermine scarce resources and ultimately use them with thought and precision.

 

Since this is done, airlines do not have to bother about keeping aside additional funds to raise such limited resources. Moreover, contingency funds need not be touched frequently as resource management ensures that the carrier can better deal with and manage incidents that otherwise require heavy financial resources to set the situation right.

 

Facts state that labor accounts for about 32.3% of an airline’s operating costs, followed by fuel, which takes about 17.7%. To avoid these costs from shooting up further or surpassing the pre-set budget, resource management becomes useful.

Role of resource management amid the ongoing pandemic

No denying, the coronavirus pandemic had hit the aviation industry really badly. For instance, in 2021, the number of passengers who boarded airlines globally was slightly over 2.2 billion heads. These figures are alarming because the global passenger air traffic in 2021 was only 50% of the 2019 numbers.

This makes it clear that air carriers must have suffered in terms of revenues, which would have impacted their maintenance, diversification, growth, improved service levels, and of course, making available cost-effective travel plans.

But this is where resource management came to the rescue. Airlines, which were able to fly without compromising on passenger safety and service, had done one thing right. They had diverted uncompromised efforts towards optimum resource utilization, which in turn helped them to keep their base strong even when their capacities had dropped and the future seemed uncertain.

Final thoughts

Resource management is critical to the success of businesses in the aviation industry. And this is exactly why aviation professionals need to be trained well.

As one of the leading aviation institutes in Kolkata, we, at Avlon Shiksha Niketan, shoulder the responsibility of producing job-ready, highly skilled, and efficient aviation professionals who not only have strong theoretical knowledge but also hold highly valuable practical experiences.

Our focus has always been on offering the aspirants industry-centric and job-specific training, which helps them enter the aviation industry well prepared. So, if you are interested in pursuing a career in aviation, turn your attention to Avlon Shiksha Niketan and secure a seat immediately.

How is Data Analytics Transforming the Airline Industry for the Better?

The aviation industry is one of the first industries to adopt new technologies like Big Data and AI. As a result of this integration, flight operators and airports can now cater to the ever-increasing passenger base in a much more structured and profitable way. Read on to find out how.

30-second summary:

  • Big data analytics is making it easier to provide better customer service in the aviation industry.
  • Some of the benefits include reduced operational costs, better passenger satisfaction, and crisis management.
  • Airport authorities and flight operators around the world are investing in data specialties to get this competitive edge over other players.

 

Let’s start this discussion by asking a very simple question – When was the last time you went to a flight booking office (at the airport or elsewhere) and booked a flight ticket? For most millennials, the answer is going to be, ‘never!’ Thanks to the rapid adoption of digital technologies in the aviation industry, taking a flight is a run-of-the-mill affair that requires nothing but a mobile device and the internet.

While every industry has hopped onto the technology bandwagon, hospitality and aviation have taken it to the next level. Major operators have seen a paradigm shift in their customer service using new-age technologies like Big Data and Artificial Intelligence. In recent years, with advancements in Big Data Analytics, the aviation industry has been one of the first to integrate data analytics at its core. This integration has resulted in unprecedented growth in almost every aspect of the aviation industry, right from better customer reach to improved customer satisfaction.

With so many changes happening at the core, the industry is expanding its scope very fast. As a result, there is an ever-increasing need for skilled professionals to join the industry and tap this pool of information. At Avlon Shiksha Niketan, one of the best tourism, hospitality, and aviation colleges in Kolkata, we offer industry-relevant courses to help aspiring students pace with changing scenarios and be job-ready.

In this blog today, let’s discuss one of these revolutionary technologies, i.e., Big Data Analytics, and how it is helping to transform the aviation sector for the better. Happy reading!

Benefits of Big Data Analytics for the Aviation Industry: Is it Worth the Buzz?

Why do we need technology (not just Big Data but any new technology, in general)? While there are multiple ways of looking at the role of technology (and all of them are correct), no matter your starting point, the ultimate goal of technology is to improve human life by reducing manual effort and increasing output. In essence, technology should be able to add value to a work process and remove obstacles. So, what are the main benefits of using data analytics modules in the aviation sector? Is it only limited to understanding a customer’s purchase behavior? Or does it have other long-term benefits? Read on to find out more.

  • It improves the average turnaround time needed to cater to market trends
  • Properly implemented data modules help flight operators bag more customers and profits
  • Predictive analytics is the key to preparing for future crises and put a mitigation plan in place
  • It helps businesses make data-backed and more informed policy decisions
  • Not just sales and customer service, data analytics play a vital role in flight operations and maintenance too

As a result of the above, implementing a data collection and analytics module has several short and long-term benefits for the operator like competitive pricing, enhanced customer satisfaction, edge over competitors, and better profit margins.

As one of the most highly trusted aviation colleges in Kolkata, we, at Avlon Shiksha Niketan, are right here to give life to your vision of a fulfilling career in the aviation sector by empowering you with the latest skills and tips of the trade. Coupled with world-class mentors and holistic learning modules, we give wings to dreams!

3 Ways Data Analytics is Transforming the Sector

  • Helps in Managing Airport Traffic Better

With newer flight routes and flight operators popping up every day, there is a steady increase in airport congestion. Managing so many different flights and with a limited number of airports and pliable runaways is nothing short of an operational nightmare for airport authorities worldwide.

The first major application of Big Data is in this area. Data professionals use the latest tools and techniques like runway bandwidth, terminal capacity, number of passengers, number of routes, ticket prices, etc., to find patterns and propose optimum operational models. 

  • Helps in Providing Better Passenger Services by Going Digital

By implementing data collection and processing modules, flight operators can now gain insights into customer behavior and needs and optimize their services accordingly. Some of the applications in this area include real-time flight tracking, personalized flight ticket deals, flight-to-flight communication, predictive maintenance, etc. Even airports can utilize passenger data like walking speeds to optimize their in-airport services to tackle common problems like long security queues.

By identifying the needs, operators and airport authorities can work on their problem areas and get a competitive edge over other market players by making customers happy.

  • Data and Predictive Analytics Aid in Aircraft Upkeep and Maintenance

One of the most manpower-intensive processes in the aviation industry is aircraft maintenance. In addition to a team of engineers, several other technicians have to be present on the hanger floor to study compliance documents, record maintenance and compliance data, manually check every inch of the aircraft, operate the safety equipment, and much more.

By using data analytics and simulations, flight operators can free up a lot of time and resources in these areas. Drones can do a thorough check (even reach places that humans can’t), robots and data algorithms can record compliance and safety data, and predictive analytics models can detect faulty parts and machinery much more efficiently and faster.

Summing Up

Technologies like Big Data and AI have a huge impact on the way flights and airports cater to a growing volume of passengers. These technologies add value to the whole experience of taking a flight and help the industry reach greater heights.

If you want to be a part of this dynamic industry, now is the best time to skill up and be apace with the technological changes that are transforming the aviation industry. Sign up for the ahead industry-relevant range of aviation and hospitality courses at Avlon Shiksha Niketan, one of the best aviation colleges in Kolkata, and say yes to a fulfilling career!

In-Flight Internet: What It Is and What Are Its Pros and Cons

Technology has revolutionized the way the aviation industry works. It has made flying much more affordable and entertaining for the general public. In-flight internet, the latest buzz amidst frequent flyers, is one such revolutionary feature. In this article, we, at Avlon Shiksha Niketan, will shed light on what in-flight Wi-Fi is and what are its key pros and cons.

30-second summary:

  • Flights use specially installed antennae and satellite connections to provide internet to passengers on board.
  • In-flight internet means no more missing emails while you are flying. You can also access your favorite OTT platforms while flying.
  • However, there are several downsides to the technology like increased costs, security issues, etc.

Think of the times when getting on a plane was more of a ritual than just a way to travel. Air trips used to be planned in advance for months, the luggage used to be weighed carefully so that it didn’t exceed the allowance limit, and reaching the airport way too early had to be the norm. All in all, it was a proud moment to be able to fly!

While some of these things are still pretty much the rule (for instance, arriving three-four hours before time), the overall excitement of getting on a plane (unless you are a newbie) is nothing like it was even a few decades back.

And it isn’t all that bad. It simply means that more and more people are using airplanes today than ever before. It is not only more affordable to buy flight tickets today, but the airline industry has also revolutionized the way people fly. From better airport facilities like self-check-in, lounge access, etc., to in-flight internet access, the aviation industry has surely grown by leaps and bounds.

With all these new developments, there are more frequent flyers today than you could even imagine. The industry supports a massive number of employees, including ground and flight staff. But, as advancement plans roll out progressively, there is a growing need for skilled professionals in the industry. And at the Avlon Shiksha Niketan, one of the most reputed aviation colleges in Kolkata, we take it upon ourselves to help the aspiring minds skill up and be on the fast track to a successful career in the industry.

In this blog, we will discuss the rise of this raging phenomenon called In-Flight Wi-Fi and how it is likely to change the flying experience (for good and for bad). Happy reading! 

The Rise of In-Flight Internet: A Boon or a Bane for Travelers? 

If the Wright Brothers got a chance to fly today, they would be amazed by the impressive milestones we’ve achieved in aviation and how it is so different from the airplane they invented. And we’re pretty sure if they knew about the internet and its hold over humans, they wouldn’t be surprised that even airplanes come with internet connections! Yes, you read that right.

Starting in 2018, the Indian Government and TRAI approved the use of internet services onboard flights in India. But then aren’t you supposed to put your phone connections off or on ‘flight mode’ during flights? After all, every electronic device has a special mode dedicated for flights! Also, how can you receive telecom signals so high up when you can’t get connectivity in most hilly areas? Read on to find out more about in-flight Wi-Fi and how it works.

The Mechanics of In-Flight Internet Services – How it Works

Before going into the technical details, let’s be clear on one thing, you still have to put your electronic devices on flight mode while flying. Nothing changes there. So, how does the internet work? Well, obviously not via your mobile internet provider.

When you put your phone on flight mode, it essentially severs all connections to transmission satellites completely. That means no incoming or outgoing calls, messages, and internet. However, you can still connect to the internet via a Wi-Fi router.

The same thing happens with in-flight internet. The flight operator can provide Wi-Fi to passengers on board in two ways, both of which require installing a physical antenna on the flight (just below the wings). These are:

  • Using land towers – Much like how your mobile internet works, flight antennae connect to the nearest land tower and transmit the signal to the devices on the flight. However, there are certain limitations. This method is not suitable for long-haul flights that fly over vast seas or land without towers, and it doesn’t work well after a certain altitude.

 

  • Using satellites – Just like DTH services, flight antennae pick up signals from satellites instead of directly connecting to land towers. This data then transmits to devices via a flight Wi-Fi router. Since satellites do not depend on geographical locations or altitude, this method is better than using direct towers.

So now that you know why you can’t use your mobile data but can still connect to the in-flight Wi-Fi, let’s move on to the pros and cons of using the technology.

Using In-flight Internet – The Pros

  • You no longer have to wait to de-board to send that urgent email. It is a blessing for frequent flyers who spend more time flying than on land.

 

  • It opens up a world of in-flight entertainment options to make even the longest flight fun.

 

  • You can connect to friends and families and update your travel time or even check up on your kids while flying high up in the sky.

The Basic Cons of the In-flight Internet

  • Setting up the antenna and other infrastructure is an expense that flight operators must bear. This may reflect increased ticket prices as well.

 

  • For most carriers, in-flight internet packages are costly and would add to the cost of flying.

 

  • Those couple of hours on the flight is the only time you can truly get an internet detox. But with Wi-Fi, that seems like a choice no one would want to make.

 

  • The dangers of using public Wi-Fi networks, especially in today’s world of growing cyber threats, is definitely something to worry about.

The world of air travel is changing at an astonishing rate. And with new-age technologies reforming the experience, there is an ever-increasing need for professionals who have the right skills to carry out operations. At Avlon Shiksha Niketan, recognized among the best aviation colleges in Kolkata, our industry-relevant courses on aviation management cover all the latest technologies that are reforming the industry. Join our aviation management program and get empowered to register a bright future for yourself in the evergreen and ever-advancing aviation industry.

Personalization – An Important Element of 21st-Century Travel Industry

Personalization – An Important Element of 21st-Century Travel Industry

 

In today’s era of digitalization, customers love hyper-personalized services. From e-commerce to travel, every industry needs enriching, tailor-made experiences for their customers to stand out from the crowd. So, in this blog today, we, at Avlon Shiksha Niketan, will elaborate on why personalization is such an essential factor for the travel industry and how it benefits the players who have embraced it well.

30-second summary:

  • For most customers, the enjoyment of planning a trip is equal to or more than the actual trip itself.
  • There are many things in the planning phase that influence their final choice. Personalization of services is one of them.
  • Personalization helps customers make informed choices, get prompt customer service, and help in better trip planning.

A vacation is so much more than an actual holiday. It is more about anticipation and planning than the actual time you spend vacationing. What to pack, where to stay, what to eat – these are questions that make the journey from home to the destination exhilarating!

As per studies, most travelers agree that they find equal (if not more) joy in planning a trip as they do on holiday itself. A typical customer journey includes – anticipation about a trip, fancying about a destination, actively planning for the trip, going on the trip, and revisiting the memories after the trip.

The best part is you don’t have to step out of the comfort of your homes to do all this planning! Thanks to the digital age that we live in, everything from bookings to planning out your site-seeing, everything is pretty much on the palm of your hands (literally so)!

In all these stages, people look for personalization in services. Be it the kind of hotel you see on a website (that seems to follow you till you book it) or recommendations on restaurants; there is a vast scope for personalization in the travel and tourism industry.

And, there are excellent reasons why personalization is the key to rapid growth in the travel industry.

66% of customers say they appreciate tailored travel recommendations from OTA (Online Travel Agencies) during their planning phase. And with Artificial Intelligence (AI) technology and digital marketing transforming customer service, it is now very well possible to give one-of-its-kind travel experiences to customers.

At Avlon Shiksha Niketan, a renowned travel and tourism management institute in Kolkata, we firmly believe that when it comes to the travel industry, personalization is the key element that benefits all the stakeholders here, i.e., the tourists and travelers, as well as the hotels, travel agencies, and other people involved. Read on to find out how personalization is helping to transform customer satisfaction in the travel industry. Happy reading!

Why is personalization such an important element in the travel industry?

Before we move on to how OTAs can offer customized experiences to their customers, it’s important to know why such a large percentage of travelers enjoy tailor-made, personalized experiences.

But the question is – what’s there to not like about hyper-personalized services? Whether it is a small gesture of getting you a coffee cup with your name on it or gifting you a pack of souvenirs, everyone loves a personal touch in business transactions. And on that note, here are some reasons why more and more travelers look for and prefer receiving personalized, customizable services.

  • Make informed decisions – Imagine planning a trip to Goa with your friends, but all the hotels you see remind you of a romantic getaway. But, what if an AI-powered chatbot asks you, “Who are you traveling with” before showing the best hangout spots around Goa? Wouldn’t that be nice? Well, that’s the power of personalization.
  • Makes the difference between good and the best travel agencies – We, humans, always want a little extra than what we pay for. Isn’t it! A complimentary welcome drink or a free airport drop, etc., are all perks that differentiate the average service provider from the best. So, if a travel agency is offering hyper-personal experiences, it means they REALLY want your business. Feels good, right!

How do travel companies benefit from offering personalized services to customers?

With so many travel agencies working in the digital space, there is an ever-growing competition amidst key players. No wonder, there is an increasing need for skilled professionals who understand the importance of personalized customer service. At Avlon Shiksha Niketan, a leading tourism management institute in Kolkata, we always encourage our students to give due significance to understanding the customer needs as it is one of the most important things when it comes to winning customer preference.

Here, we have listed some of the main benefits that travel companies experience by providing personalized services to their customers.

  • Gaining an edge over the competitionCustomisable packages and tailor-made travel experiences can give a hotel or a travel company an upper hand over those who do not. This adds value to a customer’s decision, making them come back for future travels.

 

  • Better and boosted salesWhen a first-time customer becomes a returning customer, it directly reflects on a company’s profits.
  • Improved online reputationIn today’s digital era, hyper-personalized services (in any industry) rule the marketplace. It is no different for OTAs. The more personal the service is, the better is the customer feedback, which translates to better reputation and word-of-mouth promotions.

AI-driven personalization is transforming the travel industry

  • AI-powered chatbots – They are becoming a rage in today’s world of customer service. They are 80% faster in answering basic questions, provide 24X7 service, and are capable of automating rote tasks like bookings and scheduling.

 

  • Hyper personalized Ad targeting Platforms like Google AdWords and other remarketing campaigns come with a ton of parameters that you can tweak to show your ads to people who are most likely to convert into leads. Almost 25% of people agree that they make purchase decisions when they see a product or service again and again on the internet.

Summing up

Even amidst all the negativity due to the COVID-19 pandemic, if there’s one thing that keeps hopes high (well, next to the happiness of the day when this is all over), it is the dream of your favorite travel destination. Be it that infamous Goa trip with college friends or the much-awaited trip to Bali, what can be better if you get your hands on deals that are made just for you, keeping in consideration what your needs and wants are!

No wonder, personalization can work wonders when it comes to delivering the customers/travelers with a kind of experience that they can cherish forever. Those who have recognized the significance of offering personalization in the travel industry are already riding the tide and optimally benefitting from the same. If you too wish to make a remarkable career in the travel industry, it is crucial you know the ins and outs of the arena. And this is where we, at Avlon Shiksha Niketan, a well-known travel and tourism management institute in Kolkata, can help you out. Our professionally designed, industry-centric programs aim to enable the students to ace their customer service game by gaining deep knowledge of the core concepts. Sign up for our travel management course today and get set going towards a rewarding career ahead.

Google – An Emerging Travel Revolutionist

Google, in the last few years, has transformed from a search engine to an all-powerful online travel advisor. By bringing in a flurry of new and hyper-personalized metasearch platforms like Google Travel and Google Flights, it is changing the world of online travel planning. Read on to find out how.

30-second summary:

  • Most travelers start their planning by making a few quick Google Searches.
  • Over the years, Google has improved its search features and functionalities to include direct booking and comparisons.
  • OTAs and other service providers have to pump up their SEO and SEM strategies to stay on top of things.

From ordering food to planning a trip, almost everything we do today is online. When you start planning a trip (even before you finalize the destination), the first thing you do is to go online and ‘Google’ about the place. Once you have narrowed down a few locations, you move to flights, hotels, things to do, and of course, scour through as many YouTube videos by travel vloggers as you can.  

How many of you open a travel book or consult with a travel advisor these days? Well, not many. And frankly, you don’t need to. Because Google, the world’s most popular Search Engine, is everything you need in a travel guru!

Over the years, Google has become the biggest name in the Dotcom era to an extent where people rarely use the actual phrase, ‘to search online’ and almost always say, ‘Google it.’ The one thing the platform does better than anyone else is providing relevant answers to ALL your queries in the quickest time possible.

What Does Google Mean for the Travel Industry?

While hundreds and thousands of Online Travel Agencies (OTAs) provide services via websites and Social Media channels, Google’s entry in this segment is the biggest game-changer for the travel industry, impacting several players – hotels, airlines, buses, restaurants, entertainment services, etc.

Its feature upgrades and new releases provide users exactly the information they are looking for and allow them to book flights and hotels in just a few taps. In short, Google is the next big travel revolutionist.

With this paradigm shift, there is an increasing need for hospitality professionals who understand the nuances of Google ads and retargeting campaigns. At Avlon Shiksha Niketan, one of the leading Hospitality Management Institutes in Kolkata, we have developed highly industry-centric courses in aviation, hospitality, and tourism management to impart the aspirants with the necessary skills that make them job-ready in the truest sense of the term by the time they finish their course.

So, in this blog today, we, at Avlon Shiksha Niketan, a well-known tourism and aviation college in Kolkata, will be shedding light on why Google is emerging as the unerring choice for travel recommendations even though there are multiple other channels like airline websites, OTAs, hotel booking platforms like Expedia, Airbnb, etc., in the mix. Read on.

The Story of Google’s Evolution from ‘Just a Search Engine’ to the Ultimate Travel Helpdesk

If you are an internet person (which you probably are because you are reading this blog online), you must have noticed how Google has enhanced its search features over the years. A decade back, a typical travel-related search on Google showed pages of SEO content from websites. However, things have changed ever since. Now, relevant ads and metasearch results (website links that come with a short description) are on top of every search return, pushing organic results further down. It results from many new search features, revised SEO algorithms, and changes in customer behavior.

To meet the demands of this changing digital scenario, companies need digitally skilled professionals now more than ever. And we, at Avlon Shiksha Niketan, one of the leading tourism, hospitality, and aviation colleges in Kolkata, are right here to ease of the path to kick start your career by providing you with insights, skills, and hands-on know-how of the latest industry trends.

2010 through 2021 – The Wave of Feature-Rich Changes

Google is a pioneer when it comes to adopting new technology to upgrade existing services or products. And here are the landmark events of this decade:

  • Google Flights – The first big change for Google as a travel concierge happened in 2010 when it acquired a tourism data company called ITA for 700 million USD. This formed the first of Google’s many travel metasearch platforms, Google Flights.

 

  • Hotel Finder – Following its raging success in air travel bookings, Google released the beta program for its Hotel Finder feature in 2011. Now Google Maps (an insanely useful Google service) shows not only the location but also hotel rates.

 

  • Google Travel – In 2014, Google licensed a California-based start-up, Rooms 77, to create Google Travel. This licensing allowed Google to access the start-up’s hotel comparison and booking metasearch function and make it a global success via its search engine.

 

  • Property Promotion Ads – To allow hotels to drive more profit, Google introduced Property Promotion ads via Google AdWords. This feature allows hotels to bid and book ad slots to drive more traffic and overcome demand slumps.

 

  • Travel Planners – Why stop at flights and hotels when you can offer customers a more holistic travel experience? In its newest metasearch platform, Google allows you to plan an entire vacation, complete with places to explore and must-do activities all from one dashboard.

 

  • COVID-19 Travel Advisories – Technology is anything that makes your life simpler. Google knows this very well. To accommodate travel changes due to the ongoing pandemic, Google has introduced its latest travel feature where users can search for all COVID-related travel advisories for a location. So, instead of visiting multiple websites to collect relevant information, this feature brings everything under one place. Isn’t this the answer to all your prayers?

Summing Up

As Google continues to add new features, it is really all about how well OTAs and other service providers who use the Search Engine for promotions adapt to these changes. What was enough, even a few years back (traditional SEO with spammy keywords) is not going to make the cut it in this era.

Today, it is not only important to have good quality content on a website, but it is also mandatory to have a strong presence on Google Business listings and run effective display and remarketing ads. As such, if you are a part of the travel and tourism industry in any way, it is of utmost importance for you to upskill and reskill yourself with the necessary technical know-how. Sign up for our industry-relevant courses at Avlon Shiksha Niketan, a renowned tourism and aviation college in Kolkata, and gain an in-depth knowledge of all the skills you need to function in the industry.

Most Innovative Hotel & Accommodation Concepts from Across the World

Most Innovative Hotel & Accommodation Concepts from Across the World

 

While adventure and pristine sights make a good part of a holiday, hotels or inns or even a humble homestay are another major reason most people look forward to traveling. So, in this article today, let us have a look at six of the most innovative hotels from around the world that have truly redefined the meaning of ‘unique’ when it comes to accommodation concepts.

30-second summary:

  • Energy efficiency is one of the hottest concepts in the hotel industry. The Tree Hotel, The Svart, etc., are great examples of hotels that use energy efficiently.
  • Modern Technology and architecture have allowed people to explore remote areas like the Arctic Circle while still living in luxury.
  • Space-saving AI-based design and robotics is the new rage in city hotels like the Yotel.

 

Crisp white linen, the fancy hot tub, beautiful interiors, or the hotel architecture itself, there is more than one aspect that people look for while making their bookings for the hotels. That particularly holds true in the current times where hotels worldwide are changing the very definition of stylish living from castles to tree-houses, marrying functionality and creativity seamlessly to provide unique experiences to customers.

So, while we all are waiting for travel restrictions to ease around the world, we, at Avlon Shiksha Niketan, one of the best tourism management institutes in Kolkata, thought of getting you a list of some of the most innovative hotel and accommodation concepts from around the world that you all can eye for and add to your ‘to-visit’ bucket list. Read on.

Hotels from Around the World that Redefine Unique

  1. The Tree Hotel, Sweden

Every child dreams of a treehouse. Some do it, even as adults. So, if your dream has always been to spend a few days amid nature and live like Tarzan, The Tree Hotel should be your number one pick. Nestled in the trees in the remote Swedish village of Harads, this hotel property has six tree rooms and one state-of-art sauna, perched amongst trees at 13-20 feet off the ground.

Some of the most popular tree rooms are the UFO room (that looks like an extra-terrestrial pod) and the Mirrorcube (lined with mirrors on all sides), giving spectacular 360-degree views of the surroundings. The Tree Hotel has hydroelectric heating systems and combustion toilets to effectively incinerate waste, making it a true friend of nature.

  1. Svart, Norway

This hotel looks straight out of a sci-fi movie and looks as if an alien warlord set up his shop near the Svartisen glacier in the Arctic circle! Well, even if that were true, their choice of location and their energy-first approach is something to admire.

This newly opened luxury hotel (in 2021) is a design wonder and produces more energy than it uses! Svart is the first of its kind energy-efficient hotel complex with 100 rooms, a sustainable farm to feed the four multi-cuisine restaurants, and a design lab.

Equipped with solar panels and hydro-power supplies, the architecture and strategic placement of rooms and facility centers is such that it maximizes solar energy utilization. So, if the Northern lights, Santa’s village, and penguins are on your bucket list, we, at Avlon Shiksha Niketan, would like to assure you that this hotel is definitely your wonderland.

  1. Hotel Kakslauttanen, Finland

Another masterpiece in remote parts of the Arctic circle, this hotel is a testament to technology improving life even in the harshest of climes. Their selling point, glass igloos, and geodesic domes allow you to live like the Innuits but with all modern luxury.

Enjoy the luxurious dance of Aurora Borealis, sip hot chocolate and snuggle up near the fireplace. One night at this hotel is sure to give you the experiences of a lifetime. 

  1. Yotel, New York

So, one for the city lovers, Yotel in the world’s favorite city, New York, takes being futuristic to a different level. These pod-style hotels combine business and luxury seamlessly. Their front desk has a cute nickname, ‘mission control,’ and they offer ultramodern services like self-check-in, a robot concierge called Yobot (isn’t the cutest name for a robot?), and motorized beds that save space in a cramped city like New York.

This hotel is the very definition of space design and showcases optimum utilization of resources.

  1. The Qasr Al Sarab Desert Resort, Abu Dhabi

This list had to include hotels from the middle-east. After all, the middle-east is one of the world’s most popular holiday destinations. The Qasr Al Sarab Desert Resort has 212 luxurious rooms sprawled across the vast desert and truly lives up to its name, ‘Mirage Place.’ The resort is complete with a huge pool, Arabic tents as common areas, a luxury spa, and several restaurants serving local delicacies and world cuisine.

If you stay here, wake up early to see the spectacular sunrise, watch camel caravans dallying their way into the vastness of the surrounding desert or take a dip in the amoeba-shaped pool. We, at Avlon Shiksha Niketan, one of the best tourism management institutes in Kolkata, can assure you that the experience would certainly be worth every penny you spend!

  1. The Green Village Bamboo House, Bali

For all beach lovers out there, here’s our pick (a tough choice, we must admit) for a tropical hotel that is luxurious and quirky at the same time. In fact, we, at Avlon Shiksha Niketan, believe that The Green Village Bamboo House is not just a hotel but a self-sustained community of nature lovers. Every structure (houses, common facilities, hotel rooms, etc.) in this village is made with locally sourced bamboo and offers amazing #instaready photo opportunities.

Staying at the Green Village is the perfect way to live like and with locals while still enjoying the perks of hotels.

Summing Up

While stuck at the homes for more than a year, hoping and praying the pandemic to go away soon, the dream of that perfect holiday is what is keeping a lot of people afloat. Here’s hoping this curated list of innovative hotels is enough fuel to keep your travel fantasies burning till you can pack up and leave on a jet plane! But before you do, check with local authorities about COVID protocols and always mask up. Safety is still the priority.

Bon voyage!

The Increasing Significance of Hotel Reputation Management

Reputation management has been lately gaining ground in the digital world, and the same is particularly earning a lot of prominence in the hotel industry. So today, let us take a closer look at the rising significance of hotel reputation management and the different facets of it.

30-second summary:

  • Sites like Yelp, Booking.com, and TripAdvisor have made sure that consumer-generated content has all the influence.
  • Investing in online reputation management creates the possibility to harness the new and growing revenue stream.
  • Online reviews are crucial resources for hotel managers to identify the results of their work from the point of view of the customers.

Hotel reputation management is all about monitoring and influencing how a hotel is perceived online. Though the concept emerged within public relations, it has shifted its focus towards the newly emergent review sites, search engines, and social media platforms. As such, at present, it involves keeping track of the review sites, posting and engaging on social media, optimizing the website for search, and the likes. In simple words, the online reputation of a hotel is crucial to its overall business, and staying on top of it is what hotel reputation management is all about. It makes a major difference in how the property performs against the ever-increasing competition in the field and registers sustained growth through each financial year.

In a world where 93 percent of the people read online reviews to determine which hotel they want to stay at and 53 percent of the people surveyed wouldn’t book a hotel that didn’t have online reviews, the importance of hotel reputation management cannot be stressed enough.

Keeping that in mind, we, at Avlon Shiksha Niketan, a well-known Tourism Management Institute in Kolkata, will take a closer look today at the different facets of the rising significance of hotel reputation management in current times.

Consumer-generated content can make or break hotel reputations

Before the internet boom, travelers referred to guide books like their very own Rough Guide or Lonely Planet. Get a good review in one of these popular publications, and your hotel’s reputation stays safe for years. But not anymore!

In fact, it won’t be an exaggeration to say that reputations can now change with a single click. One glorious review can make a potential customer consider staying at the hotel, and one full of scathing remarks can turn away customers by the bunch. In fact, studies reveal that when it comes to deciding between two similar properties, 79 percent of consumers are more likely to reserve a room at a hotel with a higher rating.

Sites like Yelp, Booking.com, and TripAdvisor have made it easier than ever for the travelers to share their experiences in real-time, and it impacts the decision-making of travelers more than nearly any other information that is available. Travelers rely more on the words of another traveler, and thus, consumer-generated content has all the influence.

The connection between hotel reputation management and revenue management

In this highly competitive environment of the hospitality industry, online reputation directly impacts sales volume. Efficient hotel reputation management aids you in securing a major competitive advantage. On the contrary, poor online reputation can potentially lead to huge losses. In fact, a one-star decrease in ratings can lead to almost 5-9 percent decrease in revenue.

Not paying heed to negative reviews and comments that come up on page one of Google tends to cost more in lost revenue than investing sufficient resources into efficient hotel reputation management. In most cases, business owners end up spending years creating a positive image of the brand and are surprised by how fast the hard-won reputation takes a hit, and the only way to prevent such an occurrence is by being proactive.

Corin Burr, director of Bamboo Revenue, London, sums up the link between revenue performance and guest reviews: “Of course, there are many contributing factors, but to watch your Revenue Generation Index increase as your Guest Satisfaction Index increases puts more science into the instinct.”

Investing in online reputation management creates the possibility to harness the new and growing revenue stream. After all, the way customers perceive and interact with your business gets directly impacted by your online reputation.

Hotel reputation: An indicator of the performance of the hotel

Hotel reputation management and the data derived from there also acts as a performance indicator for the business. Hotels can take advantage of online reputation as an operational tool, setting it as a key performance indicator as it lets hotels monitor and measure guest satisfaction and its enhancement.

This enables the hotels to establish a ranking or objective to be achieved within a stipulated period of time, recognize strategies and how the goal will be achieved, implement actions and analyze whether the changes are working and making a difference on the online reputation. Furthermore, online reviews act as crucial resources for the hotel managers to identify the results of their work from the viewpoint of the customers since there are often differences between the actual and perceived issues in the operations.

In other words, there are times when the hoteliers are left wondering where they are going wrong if they are doing everything by the book. The varied markers of hotel reputation clearly outline the issues to offer businesses an opportunity to be better than yesterday. If 76 percent of consumers are willing to pay more for a hotel with higher review scores, it makes sense for the hotels to go the extra mile for them, as well.

So, all in all, we can safely say that hotel reputation management has gone from being a possible addition to the revenue strategy of hotels to a crucial element for maintaining competitiveness in the industry. And as a future professional of the hospitality industry, you have a crucial role to play in ensuring that the reputation of the company you join is upheld and glorified consistently. Thus, if you have the ambition to join the hotel industry and wish to get acquainted with the industry-specific know-how that can help you rise as a successful professional in the domain, we, at Avlon Shiksha Niketan, one of the leading tourism management institutes in Kolkata, are right here to guide and mentor you on that path.

As your guiding light in becoming a proficient hotel management professional, we, at Avlon, leave no stones unturned to provide you with the necessary knowledge and hands-on training to help you excel in this regard. Get your skills honed at Avlon Shiksha Niketan to rise and shine as a highly valuable resource for your future employers.

New Realities the Airline Industry Got to Work With on its Path to Recovery

We all know how badly the COVID-19 pandemic took the world in its grasp. And one of the industries that got the worst impacted is the airline industry. The industry is, however, now on its path to recovery and reformation, and as such, a lot of new changes are being speculated to find their place in the airline industry of the post-pandemic world.

30-second summary:

  • Leisure trips will recover faster than corporate travels in the post-pandemic world.
  • Airlines will revisit flight economies for long-haul flights by eliminating point-to-point nonstop and connect pricing.
  • Cargo became the lifeline for the aviation industry because of the pandemic.
  • Carriers would look into short to medium term opportunities to increase their cargo services in an agile way.
  • Airlines to invest more in digitalization and IT in order to streamline and automate their operations.

For an industry that grew at a compound annual growth rate of 12.91 percent between financial years 2016 and 2020, the pandemic came as a completely unexpected shock. However, the airline industry has always been a resilient one in terms of responding to and making a comeback from a crisis. Thus, the industry is already on its way to plan its path to recovery in the face of the new normal.

Now, when we speak of the long-term effects of the pandemic, some of these are obvious, and others are more profound. For instance, the fact that safety and hygiene standards will be more stringent is obvious, but the changes in consumer behavior are going to be pretty profound.

So, with all that in mind, we, at Avlon Shiksha Niketan, positioned among the best aviation colleges in Kolkata, have brought for you today a closer look at the new realities the airline industry is being expected to work within the post-pandemic times.

More leisure trips than business trips during the recovery

Business travel will take some time to recover, and even then, estimates suggest that it will only recover to around 80 percent of pre-pandemic levels by 2024. Remote work arrangements will continue in some form, making people take fewer business trips. Just as all previous crises, such as the global financial crisis and 9/11, have shown us, leisure trips always outpace the recovery of corporate travels. This is noteworthy because most of the profits earned on long-distance flights are usually generated by the group of high-yielding passengers who travel for business.

Furthermore, we can expect to see airlines revisiting flight economies for long-haul flights. The difference between point-to-point nonstop flight pricing and connect pricing might be narrowed during this time.

An increase in air freight supply due to the pandemic

Cargo became the lifeline for the aviation industry because of the pandemic. Before COVID-19 hit us, cargos made up around 12 percent of the total revenue of the sector, and that tripled last year.

Moreover, the airlines that achieved good profits in the third quarter of 2020 unequivocally claimed that cargo revenue accounted for 49 percent of their total revenues on average. The main reason behind this is the fact that e-commerce sales soared due to the pandemic.

Now, cargo supply will increase for at least a couple of years, though not to pre COVID-19 levels. This means that the airlines will focus on responding to the low supply and high demand for air freight in the years to come. Carriers would look into short to medium term opportunities to increase their cargo services. Also, airlines will have to grow cargo in an agile way that allows for quick adjustments as per demands.

Aircraft markets might be oversupplied for some time

Aircrafts happen to be a major expense for an airline, which makes up about ten to fifteen percent of the cost base of a carrier.

In the years before the pandemic, aircraft OEMs (Original Equipment Manufacturers) had ramped up production in the hope of continued growth. And this has turned out to be an issue in the face of the pandemic and will continue to be something to consider in the path to recovery.

If finances allow, carriers can start acting counter-cyclically. They would be trying to lock in orders for new aircraft or confirm operating leases at present when demand is low. With lease rates and OEM prices fluctuating with demand and supply levels, inking deals during this time would let carriers get a major cost advantage in the years to come.

Disparity of performance for the lack of innovation

Some airlines are likely to respond to the pandemic by restructuring for greater efficiency, while others might not be able to showcase such agility. Airlines that do not proactively transform under risk failing will look forward to setting up the business for long-term structural value creation.

Before the pandemic, several airlines boasted an ROIC (Return on Invested Capital) well over the industry average. For such airlines, the stronger pre-COVID position has helped to navigate the crisis better, without resorting to loans and subsidies. It also helped them in restructuring to come up with a greater competitive cost base. But the other group of carriers renegotiated midlife leases, shed extra debt, and emerged leaner in the face of the pandemic. And it is these carriers that are more likely to come up as fierce competitors in the near future.

Regardless of the route chosen by the airlines, becoming better after the pandemic will need investment. The industry experts recommend airlines to invest more in digitalization and IT in order to streamline and automate their operations. Carriers also need to invest in customer experience to ensure absolute efficiency at each stage, from support services to check-in and boarding.

Needless to say, the airline industry on its path to recovery will have to look for fresh new talents that come with the technical know-how, practical knowledge, and the skills to contribute to the company’s progress. And this is exactly what we, at Avlon Shiksha Niketan, a well-known aviation college in Kolkata, are here to prepare you for!

At Avlon, we make sure that the young professionals we groom and train for the airline sector possess all the qualities and more that the airline industry seeks for. Under the dedicated supervision of our experienced mentors and our advanced curriculum, you will be nothing short of an asset to the industry. So, if you are waiting to make your career dreams soar high and above, join Avlon Shiksha Niketan, the Best Aviation College in Kolkata, and attain the wings to rise and shine.

5 Ways Tourism Sector is Most Likely to Rebuild Itself Post Pandemic

The pandemic has hit us hard, and no industrial sector has remained unaffected. But things are gradually moving back to place, and most industries are back on their path to recovery. So today, we, at Avlon Shiksha Niketan, have brought for you a deep insight into the various ways in which the tourism sector is rebuilding itself and what strategies are being put to use to bounce back to its previous glory.

30-second summary:

  • Tourism businesses have amped their marketing efforts to incentivize regional and domestic travel
  • Greater focus is being laid on environmental concerns, social impact, and corporate governance needs
  • Travelers, and thereby businesses, are focusing more on eco-tourism pursuits
  • Businesses are implementing better cybersecurity to deal with emerging data breaches and fraudulency
  • More emphasis on increased readiness and proper implementation of the health and safety protocols

In the setbacks and losses that the world has had to suffer because of the pandemic, several industries have hit major stumbling blocks. And we cannot deny the fact that the tourism sector is one such industry that faced the consequences of the lockdown and travel restrictions. It is a sector that has always held the distinction of being one of the highest contributors to the country’s GDP. However, with the pandemic looming large, the industry faced a serious loss of steady revenue generation.

And yet, the tourism sector leaders have continued to stay steadfast and strong in the face of this adversity. In the last couple of months, all of us have witnessed the efforts that the sector has been pouring in towards improving traveler safety, providing for their workforce, and supporting local communities. In fact, the business leaders are in a bid to take this crisis as an opportunity to rethink their policies and enable the sustainable growth of the sector. And so, here we are today to take a closer look at how the sector is most likely to rebuild itself post pandemic.

  1. Starting with regional and domestic tourism to promote traveling

At Avlon Shiksha Niketan, a well-known tourism management institute in Kolkata, we firmly believe that when travelers start navigating the post-pandemic world, local travel will come to the forefront as a safer, easier, and more sustainable option. In fact, reports suggest that 58 percent of individuals are eager to travel to nearby regions that are accessible by car.

In order to capitalize on the initial stage of recovery, tourism boards and organizations are more likely to focus their early marketing efforts on incentivizing regional and domestic travel. We can expect them to inspire eager travelers to explore nearby destinations and attractions. 24 percent of travelers are already interested in seeking out hidden gems to tell their local friends and family about. Thus, domestic tourism will be the first to get a boost, followed by a medium haul between regions and finally, international travel.

  1. Ingraining greater sustainability in the processes and practices

Studies report that over 73% of consumers are taking note of brands that are making a difference during COVID-19, and that includes making sustainable choices. After all, the lockdown has offered ample evidence of human impact on the environment. Thus, the businesses will have a renewed call to action and adopt more sustainable practices. Regardless of the scale, the businesses are expected to focus more on the ESG (Environmental, Social, and Governance) spectrum to address environmental concerns, social impact on local communities, and corporate governance needs.

Furthermore, travelers are likely to make a positive difference while traveling, thereby turning to eco-tourism. Thus, businesses would develop their portfolio of natural destinations and highlight their ecological benefits.

  1. Bring greater spotlight on measures related to cybersecurity

With the pandemic making the consumers more comfortable with working, buying, and being online, the tourism businesses will also have to make major shifts towards digitalization. As such, payment processing systems, reservation apps, and loyalty programs connected to digital platforms and digital corporate networks will increase the likelihood of attacks.

Therefore, the tourism sector will focus more on strengthening the cybersecurity measures after the pandemic. Enhanced cybersecurity is required to deal with emerging data breaches and fraudulency and also to make the adoption of new technologies easier. In addition, several job roles in the sector might make a shift to remote work, and as such, more robust security measures will be needed to make that transition smooth.

  1. Focus on implementing and highlighting the prescribed health and safety standards

According to 69% of travelers, cleanliness is a critical component of a travel brand’s crisis response, which is also one of the proofs that safety and health are paramount in the new era. Thus, it is important to keep in mind that even post-pandemic, personal experiences, the dread of being stuck in another region, and concerns about social distancing will continue to guide consumer behavior in both short and mid-term.

As a result, businesses will continue to collaborate more closely with the extended value chains, including suppliers and employees, to make sure of the readiness and implementation of the safety protocols. Also, since the trust between businesses and tourists will be a crucial factor in the recovery of the sector, the sector will keenly focus on promoting the safety measures undertaken.

  1. Enriching the talent pool to have a more multi-skilled workforce

Of course, we cannot conclude this discussion without throwing some light on the post-pandemic world of jobs and careers in the tourism sector. The crisis has clearly outlined the requirement to have a technologically proficient and multi-skilled workforce. Furthermore, the move to remote work has unlocked the potential to hire talent from all parts of the world.

Businesses are thus more likely to target a diverse skillset among the employees to plan for workforce continuity and reallocation of future stocks. They would preferably invest in cross-training their employees in multiple topics and digitally upskilling the workforce, along with recruiting tech-savvy talents across job roles.

All in all, there is no denying that the world of tourism is going to witness a sea change in the post-pandemic era. And we, at Avlon Shiksha Niketan, as one of the best tourism management institutes in Kolkata, are right here to prepare you well for the new and improved world of tourism jobs. Our teaching methodology has always focused on real-world approaches and keeping up with the trends, and these are the aspects that make our young professionals stand out today and tomorrow.

So, if you are planning to launch a glorious career in the field of travel and tourism, join us at Avlon Shiksha Niketan and get going for your future role in full swing.

AI & Automation Revolutionizing the Hospitality Industry

AI has emerged as a revolution within the past few years, and there is hardly any industry left that hasn’t yet embraced this beaming technology. So today, let’s take a closer look at the multivariate ways in which AI and automation have been changing the face of the hospitality industry to make it stronger than ever before.

30-second summary:

  • AI has the potential to improve hotel reputation, enhance customer experience, and drive revenue
  • Chatbots, along with actual front desk staff, ease the process of inquiry and bookings
  • Massive data volumes to learn more about customer preferences and behavioral patterns
  • Voice-enabled technology to let the guests feel at home and receive customized services

The adoption of emerging technologies has become quite a trend in the hospitality sector after receiving inspiration from successful use cases. And one such new tech whose popularity is spreading far and wide by the day is AI and the resultant automation.

In the hospitality industry, the increasing demand for the adoption of artificial intelligence stems from the fact that it has the power to impact and change the sector completely. Furthermore, with the rising need for smart automation of current processes, AI has come to the conventional hospitality landscape with the potential to improve hotel reputation, enhance customer experience, and drive revenue.

Reports suggest that the travel and hospitality AI market is slated to exceed $1.2 billion by 2026, growing at an estimated CAGR of more than 9.7% within this period. This offers ample proof that the sector is readily opening up to the prospects of AI and automation. On that note, we, at Avlon Shiksha Niketan, a renowned tourism management institute in Kolkata, will be taking you in this article today through the various ways in which AI and automation have been revolutionizing the hospitality industry.

Changing the way of handling booking inquiries

Chatbots in the hospitality industry are changing the way customer inquiries are dealt with, thereby turning more visitors into patrons. Thus, it comes as no surprise that 68 percent of airlines are turning to AI-based intelligent chatbots. These chatbots are made to simulate conversation through natural language processing and generation in the native language. It enables efficient, concise, and controlled interactions between computing machines and humans.

At Avlon Shiksha Niketan, we believe that as customers are already in the habit of taking recommendations from digital platforms, the hospitality sector is willingly embracing and adopting artificial intelligence. After all, businesses get to enable greater customer interactions by offering fast-paced delivery service and 24/7 availability.

Built to ease and further refine the workings of the actual front desk staff, conversational artificial intelligence in resorts and hotels fuels the digital reservation process by helping the businesses up-sell their popular services like dinner reservations, body care treatments, and more.

Making the most of the huge data volumes from AI

Hotels are turning to strategic, accurately crafted process automation of their customer care and internal services for reducing service costs and optimizing the operational costs. Furthermore, the integration of AI in hospitality has become more beneficial for guests and hoteliers due to the inculcation of machine learning abilities. To this end, the hotel sales and marketing system has been integrating chatbots software to learn more about changing customer tastes, behavioral patterns, and convincing responses.

Machine learning in artificial intelligence observes the alterations in trends and the delivered responses of preceding agent conversations before it starts to produce its precise responses, personalize offers, and customize suggestions to match the preferences of travel planners. As such, besides enhancing customer services, artificial intelligence also helps to make appropriate decisions depending on huge data volume.

Driving automation through AI and the Internet of Things

The widespread use and adoption of the Internet of Things (IoT) mean that almost every other person uses some kind of wearable device nowadays, and the hospitality industry has been making the best use of this scenario.

Through interconnected devices and sensors, hotel operation systems interact perfectly with the physical world to offer a highly personalized customer experience to each guest. Hotel rooms have been using the present network of technologies along with virtual assistants to take the experience to the next level.

Establishing artificial intelligence in resorts and hotels enables the business to create more prospects to offer excellent services that go a notch above the ordinary. It ranges from suggesting music, books, and spa treatments to guests and goes all the way to automatically notifying the staff for customized meals, complimentary services, and special privileges.

Voice-enabled virtual assistants to enhance customer experience

With the recent advances in artificial intelligence, hotels have started equipping the rooms with smart devices that come with a voice recognition system. Though the top names in the business world began this trend, nowadays, we find even the new hotels and luxury ventures offer this AI-enabled facility.

At Avlon Shiksha Niketan, a well-known tourism management institute in Kolkata, we believe that one of the reasons for hotels to introduce voice-enabled technology is to let guests have a similar experience in their rooms as they enjoy at home through their interconnected devices. The guests can control all the features in their room through Alexa or Siri, and that’s one of the surest ways to make them feel right at home.

Boosting business through perceptive on-premise recommendations

As hotels can now garner heaps of crucial customer data, they have started using machine learning with business-based algorithms to get accurate predictions about customer preferences. Such analytical ability of artificial intelligence keeps the hotels agile in offering services beyond the usual set of offerings.

For instance, think of a guest who has just returned to her room after a long day of business meetings and conferences. Thanks to all the data gathered using artificial intelligence, hotels can offer complementary or add-on services like spa treatments or massages. And a business that goes the extra mile in customer care is sure to earn brownie points from the customer.

The advantages of artificial intelligence and automation in the hospitality industry have already been outlined above. However, the increased adoption of technology does not take away from the fact that the sector will never stop needing the human touch. Guests prefer hearing an actual voice when they call the hotels, and it assures them to see smiling faces greeting and assisting them throughout. Thus, at Avlon Shiksha Niketan, one of the top tourism management institutes in Kolkata, we train and hone your skills to make you the future professional of this sector who not only stays abreast about the latest tech but also boosts business through enhanced industry knowledge and people skills.