Event Management Rising as a Bright Career Domain for Hospitality Professionals

The industry of event management has come a long way from where it was a few years ago. Let us have an insight into the growth that this industry has recently registered and the varied career opportunities that the industry has in store.

30-second summary

  • Hospitality professionals have got a wide variety of job roles to choose from and pursue a career in the event management arena.
  • Event Planner, Event Manager, Exhibition Organizer, Wedding Planner, etc., are some of the most popular job profiles in the profession of event management.
  • Aspirants may earn up to INR 3.6 lakh per annum at an entry-level event management position.
  • Event management is one of the brightest career choices at this juncture of time.

The hospitality industry is indeed one of the best career domains in the country at present. It is a booming niche that has consistently registered a significant rise in the growth rate. And one of the key segments of the hospitality industry that’s particularly showing a steep rise is event management. In 2016-17, the total market share of this industry was 56.31 billion, and it has been ever since growing at a steady pace registering a CAGR of 20%. The experts have predicted that the market will reach the benchmark of 100 billion by 2021.

There is hence no reason to doubt the enormous potential this industry stands endowed with and the massive scope of opportunities it has in store for hospitality professionals. And on that note, we, at Avlon Shiksha Niketan, a renowned tourism management institute in Kolkata, would like to share with you today a brief overview of varied job roles and opportunities that the event management industry extends to ambitious minds. 

Job Roles in Event Management

If you are a hospitality student, you would know the basics of public event management and people handling skills. The skills you acquire as a hospitality student always keep you ahead when it comes to performing as an efficient and expert event planner or manager. So let us now have a look at how diversified the field of work event management is and what are the various job roles you can take up being a part of the domain.

  • Event Planner

If you wish to kick-start your career in the event management domain, choosing the role of an event planner would be a wise one. This job role will require you to plan the events carefully, keeping every detail and requirement of the client in mind. This will offer you an insight into the grass-root level operations of the events and help you become a proficient event manager of the future. If you are a fresher looking for suitable opportunities in event management, an event planner would be the perfect job role for you.

 

  • Event Manager

Once you have gained enough knowledge about event planning and the execution of those plans, the event manager can be the next level of responsibility for you. An event manager remains responsible for the end-to-end organization of an event. Event managers also remain entirely accountable to the clients.  With a few years of experience in your bag, you can start climbing the ladder of success by stepping on this job role.

 

  • Exhibition Organizer

The expanse of event management also includes organizing exhibitions and fairs. Since exhibitions and fairs have a specific commercial angle, managing these events require special skills and planning. You can also start your career as an exhibition planner, which is a profile as promising as that of an event planner.

 

  • Wedding Planner

A wedding tries and tests the skills of an event planner or manager like no other event. From decoration, lighting, floral arrangements, guest welcoming to catering, a wedding planner handles hundreds of tasks singlehandedly. When you launch your career as a wedding planner, your profile automatically receives a boost, which later on makes your path of success much easier and smoother.

 

  • Corporate Event Planner

Corporate events are one of the most critical projects the events management domain deals with. Plenty of multinationals, giant corporate houses, etc., outsource the task of organizing parties, award ceremonies, training sessions, product demonstrations, meetings with delegates, and more to the event management firms.  As an aspirant, you can also be a part of these arrangements.

 

  • Logistics Manager

Logistics has always remained a vital segment of the event management domain. Be it receiving the guests or transporting things from one place to the venue, logistics managers play a critical role in ensuring smooth execution of the event plans.

 

As a hospitality professional in the event management domain, you could get to work on any of the job roles mentioned here, or your responsibilities may even extend far beyond the ones listed above. But whatever be the job profile, as an event management professional, it is vital that you possess the basic skills of creativity, innovation, leadership, communication, budget management, and time management to thrive and succeed in the domain.

Earning Potential in Event Management Domain

While opportunities are abundant in the event management domain, the earning potential of this sector makes the picture brighter. Even though the payoffs often depend on the size of the organized events, it also means that there are no restrictive limits for earning for an experienced event manager. If you have enough years of experience in your bag and a good reputation in the market, you can start your own firm and earn substantially.

On the other hand, the event management sector does not offer the new entrants any less. On average, new joiners may easily earn around INR 3.5 to 3.7 lakh per annum and may go as high as 62.5 lakh per annum with experience and expertise. Since the growth potential of this sector is high enough, people pursuing a career in this sector will always have the opportunity to earn more.

Event Management as a Career Choice

If you have done a course in hospitality, event management will surely be a prospective option for you to start your career with. With so many varieties of events taking place in India and around the world, the market has enough scope and opportunities to offer. Moreover, it is the one field of work that allows people to deploy their creativity, travel, socialize and explore the world. Therefore, if you are an adventurer at heart and looking for a perfect career choice, event management will simply be one of the best for you.

At Avlon Shiksha Niketan, we firmly believe that choosing the right path is of paramount importance if you want to launch your career on firm grounds. And event management is undoubtedly one of the best choices hospitality professionals have right now. To jump-start your career in event management, make sure you have relevant education along with rich industry know-how. And we, at Avlon, are here to help attain just that!

We, at Avlon Shiksha Niketan, are regarded as one of the best hospitality and tourism management institutes in Kolkata, offering world-class education and training to the young aspiring minds willing to make a career in the hospitality domain. We make sure that each of our students groom really well to adapt to the ever-changing environment of the industry. Experiential learning techniques, advanced curriculum, practical oriented teaching, and more make our hospitality program one of its kind. So join us at Avlon Shiksha Niketan and carve a bright career in the ever-growing hospitality industry.

Top Trends Impacting the Strategy Formulation across the Aviation Sector

The pandemic has largely altered the functioning of almost every industry vertical, and the aviation industry is no exception to it. Let us see how the situation has given rise to various new trends in the arena of aviation and how these trends are impacting the strategy formulation across the sector.

30-second summary:

  • Creating brand equity through greater attention to social media platforms
  • Effective planning and implementation to merge the offline and online channels to offer a solution to customer complaints
  • Stopping revenue leakage through the total revenue integrity route and tapping into the alternate streams of revenue generation
  • New directives and regulations on standardization to dominate the business environment in the future

For the leadership teams in the aviation sector, the challenges extend beyond responding to the current operational environment of the industry. In fact, it is about strategizing as much for the present as it is for the years to come.

As such, the trajectory of the trends of strategy formulation that dominate the sector is almost like that of the aircrafts. Per se, when one trend takes off for the high skies, the other starts to hit the ground at the same time. And between this ebb and flow of the strategic trends lies the story of the booming aviation sector, which is replete with major milestones, successes, and factors that keep fueling the growth.

It is a sector that has bounced back through the pandemic and crossed several hurdles along the way to still come up as one of the top revenue earners of the nation. On that note, we, at Avlon Shiksha Niketan, one of the leading aviation colleges in Kolkata, will take a closer look today at the top trends impacting the strategy formulation across the aviation sector.

Building social pace for creating greater brand equity

Several leading airlines across the world have taken off on the social flight, while others are still indulging in newer ways to engage with passengers to ensure lasting relationships with them. Though it means going out of the comfort zone and establishing real-time engagement with the customers, airlines are aiming to achieve this feat in a bid to improve brand equity and receive a mind share of the passengers.

Though some airlines have already taken the lead in social media engagement and management, others are still testing the waters. With social media taking priority in the overall customer relationship management scene, airlines are aiming to build robust and large resource pools that are able to respond to customer queries, posts, complaints, and tweets 24*7.

According to studies, the volume of social media communication for some of the leading airlines of the world ranges between 60,000 – 1,000,000 Facebook fans and 15,000 – 200,000 tweets. However, these numbers are expected to register a significant increase in the near future. Since competent social media management is at the forefront of strategy formulation at present, many aviation businesses are partnering with providers who can offer them a readymade talent pool of social media gurus and technology platforms to enhance brand equity on social platforms.

Maneuvering both the offline and online world of customers

The internet today is a powerful revenue generator for the airlines, as indicated by market research data. We live in an era where more than seventy-five percent of air tickets are purchased online. Automation of business processes like web check-in has considerably enhanced the convenience associated with air travel. Add to that the rising popularity of smartphones, which is bound to play a crucial role in revenue generation and relationship management now and in the times to come. 

Regardless of how strong the online channels get, the airline customer service contact center or the offline channel will continue being the crucial touch-point between the airlines and their customers because of the need for the ‘personal touch’ it brings. Many times, when it comes to challenges and complaints, customers would still rather speak to an actual customer service agent than talk to a bot.

In fact, there are instances where the customers drop-off from making an online purchase of travel packages or air tickets due to technical errors, slow page speed, or any billing glitches. An effective strategy to merge the offline and online channels can offer a solution to this issue. The airlines can consider the placement of a click-to-call option on the website of the airline or a travel agencies’ site. Thus, even when the online channel fails, the offline channel can take it smoothly from there to offer effective solutions to customer problems or queries.

Changing the course in terms of revenue generation

Consistently increasing fuel prices and rising competition are the realities that are negatively impacting the revenue-generating potential of the aviation sector at present. Thus, airline businesses are looking for new and improved ways of altering the course of revenue generation. A few of these strategies involve stopping revenue leakage through the total revenue integrity route or tapping into the alternate streams of revenue generation, such as selling ancillary services and products across value chains.

Going by the ancillary route has turned out to be a crucial revenue generator for the airline companies nowadays. Some of the services that have been coming up as top favorites in this aspect are booking preferred seats, Wi-Fi connectivity, and paying for the checked baggage.

We, at Avlon Shiksha Niketan, have seen that revenue leakage at different business levels is also a major concern for most airlines. Per se, airlines are actively seeking to mitigate this challenge by adopting total revenue integrity programs. These programs focus on multiple processes, such as departure control, e-ticketing, and customer relationship management.

Greater focus on the standardization and regulatory route

Directives and regulations on standardization will keep on dominating the business environment now and in the future. Though most of these regulations at present pertain to the health and safety regulations, other factors like accounting and finance, consumer and environmental rights also have a significant role to play. For instance, the airlines across the nation stand a chance to get penalized if they fail to follow the COVID norms.

Though regulations increase passenger safety and improve business sustainability, compliance adds to the cost of operations. However, it is one of the major strategies of the sector to bear the cost on their own instead of transferring the burden to the customers.

As a future professional in the aviation industry, you will be a part of formulating and upholding these strategic decisions of the businesses. And to play a critical role in this regard, you need your skills and abilities honed to perfection in terms of decision-making, real-world knowledge, and industry insight. This is where Avlon Shiksha Niketan comes into the picture as one of the premier aviation colleges in Kolkata, training and prepping up ambitious minds to make their mark in the aviation industry. So, come and join us at Avlon and grow into an accomplished expert leading all these trends and more in the future.

The Core Managerial Challenges in the Niche of Tourism Management & the Key Ways to Overcome Them

Tourism management has its own share of challenges, which the Coronavirus pandemic has further elevated. Let us have a look at some of the core challenges and issues that tourism management professionals are currently facing and the key ways they can take to overcome these challenges effectively.

30-seconds summary:

  • Building and maintaining a credible online presence is not only the need of the hour but is also one of the biggest challenges amid the growing competition in the industry
  • The need is to maintain a balance between the global and local suppliers to prevent supply chain disruptions
  • The significance of market studies in keeping up with customer expectations is undeniable
  • Mitigating the challenges of the global pandemic through introducing a host of new health and security measures

In the past couple of years, the tourism industry has come up as one of the chief drivers of growth among the service sector in the country. In the last financial year, thirty-nine million jobs were created in this sector, and the number is expected to rise by two percent per annum to lead to more than fifty-two million jobs by 2028. Furthermore, during this period, both the rate of foreign tourist arrival and the presence of hotel chains in India are going to rise in tandem.

Thus, there is no denying that the industry is broadening its horizon at a rapid pace, with more key players and greater opportunities coming to the forefront. And, in such an ever-growing sector with rising competition, challenges are bound to come up on a day-to-day basis. As such, mitigating those challenges and moving past them is what makes a tourism manager truly stand out in his/her field.

With that being said, we, at Avlon Shiksha Niketan, a renowned tourism management institute in Kolkata, will take a closer look in this article today at the major managerial challenges in the niche of tourism management and the most effective ways to overcome them.

Building and maintaining a credible online presence

We live in the day and age where an average tourist would spend hours online researching about the place, the hotels, the restaurants, and more before booking anything. In fact, eighty percent of travelers take over four weeks to complete their research and actually book something. In such a scenario, if the tourism management fails to offer adequate attention to their online presence, the losses would run too high to count.

As such, many management teams are going for approaches where they partner with famous cab aggregators to combine their powerful web presence with successful mobile apps. Additionally, there is increased attention being paid to organic SEO, content marketing, and responsive apps and websites.

The disruption of the supply chains across the industry

The tourism industry heavily relies on the diverse network of global supply chains, many of which have been deeply imfpacted by the pandemic. As a matter of fact, seventy-five percent of the companies have claimed that their supply chains have been disrupted. Furthermore, some of the supply chains that have remained relatively the same until now are likely to experience issues in the future.

As a way to address this issue, the management has to create contingency plans for maintaining a high level of service. Per se, one of the viable options is hiring suppliers from other countries and opting for alternative delivery companies and local replacements. Thus, tourism management professionals have to understand the necessity to maintain a balance between the global and local suppliers.

Keeping up with the changes in guest expectations

Keeping up with the demands of the modern-day tech-savvy and worldly-wise guests is certainly one of the major challenges faced by the tourism industry. With a majority of the establishments bringing in sophisticated tech involving AI and VR, along with increasing the expenditure on smart gadgets and rooms, a company that is yet to invest in these aspects is certainly going to lag behind. Thus, the startups that are newly setting foot in the industry have to learn too much too soon, and thus, raise more capital in order to meet the demands of their target audience.

Of course, the businesses that have newly started making their presence felt in the industry need their tourism management professionals to come up with other avenues to entice the customers. As such, the management can decide on reward systems, discounts and offers, and a better marketing budget in order to fulfill customer expectations within the company’s allotted resources.

Maintenance of their own service standards

We, at Avlon Shiksha Niketan, have noticed that the common perception about the scenario of increased competition is about addressing the need to be better than the competitors in the market. However, it is equally challenging for businesses to maintain and improve their own service standards in the current scenario, where everyone is targeting the same group of millennial travelers.

So, the key to solving this particular challenge starts with carrying out a thorough market study focusing on the specific demands of customers from the business. As such, it is not only about ensuring the presence of advanced facilities, but also about having a structured training schedule for all the employees. Moreover, even the tourism management teams have to keep themselves updated about the latest trends in the market and have them followed accordingly.

A host of challenges brought in by the global pandemic

The fact remains that the global pandemic has compounded the challenges that were already being faced by the tourism managers. For instance, the pace of digitalization had to be accelerated, the facilities for contactless travel had to be established, and the employees were trained and prepared again, and so on. To top it off, the message that all these additional steps are carrying had to convincingly reach the customers to make them rely on the business more.

There is no denying that the pandemic has changed the tourism industry in unforeseen ways. The high-mileage travelers are changing their bucket lists and focusing more on the options that are safer and closer home. Thus, it offers the right opportunity for the tourism management professionals to focus more on the traveling ‘experience’ offered by their companies, along with ensuring a greater attention to maintaining the general safety protocols.

When it comes to facing the multitude of core managerial challenges in the tourism industry, the young professionals need to be trained and prepped to the optimum, whereby they become the solutions that the sector needs. And this is where Avlon Shiksha Niketan comes into the picture as one of the premier tourism management institutes in Kolkata, successfully honing and grooming the aspirants for past many years to enable them to make their mark in the niche of tourism and travel management. With our holistic and real-world based approaches, we, at Avlon Shiksha Niketan, have always made sure that all our students are prepped up well to turn challenges into accomplishments in their illustrious careers

Significance of Sustainability in the Tourism & Hospitality Industry

Sustainable practices have been lately gaining a lot of attention from almost all industry verticals, and the hospitality sector is no exception to it. In this article today, let us have a look at the importance of sustainability in the hospitality sector and a few viable measures that are have been adopted by the industry in this regard.

30-seconds summary:

  • Sustainable management practices turn out to be more cost-effective in the long run
  • Sustainability is a crucial factor in the choices made by modern travelers, especially the millennials
  • Millennials want to work for businesses that adopt sustainable practices
  • The brand image created by adopting green practices helps in bringing greater profits

The hospitality sector historically has had an undeniable environmental impact through its water and energy consumption, use of durable and consumable goods, and hazardous and solid waste creation. In fact, the sector is responsible for about 8% of the global greenhouse gas emissions, which makes hotels the second-largest polluters. The environmental impact of the sector is so pronounced that the Paris Climate accord has explicitly addressed the hotels to bring down their carbon emissions by 66% by 2030.

In such a scenario, adopting sustainable practices becomes a necessity rather than an option for the hospitality industry. And, we, at Avlon Shiksha Niketan, a renowned tourism management institute in Kolkata, are saying this not only from the viewpoint of environmental concerns but also from the customers’ perspective. Indeed, adopting sustainable practices can offer multifold benefits of customer satisfaction, environmental wellbeing, and profit acquisition. Let us explain this in detail by outlining the significance of sustainability in the hospitality industry.

Busting the myth of green operations being more expensive

There is a widely believed myth that green operations are invariably more expensive, and the guests don’t really care much about it. Let’s start with unraveling the truth about the first part of that sentence, shall we?

As per reports, recent advancements in technology related to renewable sources of energy, such as wind or solar energy, have considerably reduced the long-term costs incurred by the hospitality businesses. Of course, we are not denying that the initial cost of setting up such alternative energy sources is a bit on the steeper side, but it’s also true that these setups pretty much pay for themselves in the long run.

Moreover, when the businesses decide to go green, the encouragement comes from multiple quarters. The government offers several financial grants, tax write-offs, and expedited permitting for sustainable practices, and even insurance companies provide premium discounts.

That’s not all! An important aspect of sustainability in the hospitality industry is the employee training program to help them embrace green practices. It ensures improved performance and efficiency from the employees, which further helps to bring in the profits.

Adding to the guest experience and ensuring happy customers

Now, let’s come to the second part of the aforementioned myth: the customers are not concerned about sustainability. This is even farther from the truth because 87% of travelers rate sustainability as a crucial factor in their choices, and almost 40% actively opt for more sustainable lodging and travel options.

To add to that, two-third of the travelers indicate that they are willing to pay at least five percent more for sustainable alternatives. This trend also extends to their travel choices as a majority of tourists look for eco-holidays nowadays. And, the ever-rising demand for eco-tourism bears testimony to that.

From our years of experience as one of the leading hospitality and tourism management institute in Kolkata, we, at Avlon Shiksha Niketan, can vouch for the fact that all these trends are mainly being set by the millennials as they are the ones with the spending power. And, millennials are keener on supporting brands with strong environmental and social policies, whereby greener management practices are not just there on paper but in practice. So, even if the aim is to attract and appease more customers, a viable way for the industry is to go green.

Creating a stronger and better brand image for the businesses

The brand image of the businesses in the hospitality sector is strongly linked to the customers’ perception of them. In a world where a few bad reviews can make or break the reputation of an establishment, sustainable practices might just be the key to make the customers happy and satisfied.

It is important to keep in mind that the millennials take pride in having a clear idea about which brands are walking the walk instead of just talking the talk. So, investing in sustainable business practices will ensure an enhanced brand image and reputation that translates into bigger profits in the long-term.

Besides, it’s not only the guests and their satisfaction, but also about the employees and their preferences. The millennial professionals prefer to work for socially responsible companies. In fact, 70% of millennials claim to want to work for companies that help them in contributing to environmental and social issues. Thus, with sustainability being a major perk for the guests and the employees, it has to be on the top of the agenda for the employers.

The sustainable practices being adopted by the hospitality industry

The good news is that the significance of sustainability, as showcased above, has been realized by the hospitality industry. To that effect, several established and new businesses have already adopted green policies in the operations and management of their hotels and restaurants. Most hospitality businesses now prefer to work with vendors who follow the same green philosophy. After all, the products used in the hotel or restaurant have a direct impact on the overall sustainability of the operations.

Across the industry, businesses of different types and scales have embraced the policies of recycle and reuse and are paying greater attention to smarter waste management. Furthermore, regular training of the employees is being emphasized by the businesses because the staff has to be well-equipped to enact the policies levied by the top management.

To help the hospitality industry move forward with effective sustainable strategies, the need of the hour is skilled and proficient young professionals with adequate prior knowledge of the green practices. And, at Avlon Shiksha Niketan, one of the most prominent tourism management institute in Kolkata, we are doing the same by training our students to lead from the front when it comes to ushering an era of sustainability in the industry. Our advanced training in tourism and hospitality pays special attention to the real-world scenarios of eco-friendly practices and environmental management. And, this not only makes our students more skilled and employable but also serves as the way forward to making the planet cleaner and greener.

The Rapidly Growing & Strengthening Potential of the Tourism & Hospitality Industry in India

The Tourism & Hospitality sector has always remained one of the prime contributors to our country’s economy. Let’s take a closer look at the rapidly growing potential of this industry and how it is emerging as one of the best options from the employment perspective.

30 seconds summary:

  • The tourism & hospitality industry is a major contributor to India’s GDP.
  • Greater employment opportunities stemming from an increase in investments and new government initiatives.
  • The pandemic has only been a temporary setback to the potential of the sector.
  • More Indian tourists are eager to travel internally in the current scenario.

From having some of the most remarkable landscapes on earth to a unique historical and cultural heritage, our country is well-endowed in more ways than one. To add to all that, India is also a rapidly developing nation that the top multinationals are considering as one of the major hubs for their operations. When you consider facts like these, the immense potential of the tourism and hospitality industry in India becomes clear as the day.

The country has truly made the most of its potential as the tourism and hospitality sector continues to be one of the foremost drivers of growth among our services sector. In this regard, the fact that the contribution of travel and tourism to GDP in 2019 was 6.8 percent (US$ 194.30 billion) of the total economy would be a good case in point. (Source: https://www.ibef.org/industry/tourism-hospitality-india.aspx).

No wonder, tourism and hospitality are emerging as one of the prime career choices among the youth of the nation. And before you embark on your journey, we, at Avlon Shiksha Niketan, one of the finest travel and tourism colleges in Kolkata, would like to give you a clear idea of the massive potential that the industry holds and the actual picture of the scenario post the pandemic.

The figures showcasing the increasing potential of the industry

We have already mentioned how the industry majorly contributed to the country’s GDP in 2019. The fact is that the tourism & hospitality industry has come to the forefront of the economic progress of India in every financial year. As a matter of fact, if these growth trends of the last five years are considered, the scenario looks truly promising in the years to come.

 In 2017, the contribution of the industry to India’s GDP was more than US$ 91 billion, which increased to over US$ 98 billion in 2018. During 2019, over 10.89 million foreign tourists arrived in the country, which means a year-on-year growth rate of 3.2 percent. In the previous year, 10.56 million foreign tourists visited India, which was an increase of 5.2 percent from the figures of 2017.

The number of hotel chains, restaurants, and ancillary services has also increased in tandem in the past couple of years. And this translates into some really great numbers in terms of employment opportunities, which also brings us to the next segment of our discussion.

The growth and diversity of employment opportunities

Reports show that international hotel chains have increased their presence in India. At present, it accounts for around 47 percent share in the industry, and it’s expected to rise to 50 percent in a span of two years. The increase in investments naturally stems from the demand for the tourism and hospitality sector in the country, which is also proven by the fact that this sector received a total FDI inflow of over US$ 15.48 billion from April 2000 to June 2020.

These figures show a bright ray of hope for the young aspirants studying in the travel and tourism colleges in Kolkata. After all, the increase in the number of tourist inflow and hospitality establishments leads to a subsequent growth of job opportunities. And, in fact, 39 million jobs were generated in the tourism and hospitality sector in India in the fiscal year 2020, which made up about 8 percent of the country’s total employment.

The key drivers behind the strengthening potential of the sector

The facts and figures we have discussed above must have made it amply clear that the growth of the tourism and hospitality sector is relentless. Now, let’s try to understand these growth trends further by outlining their key drivers:

  • Government initiatives leading to infrastructural improvement:

The government has made significant strides in bringing infrastructural improvements in the industry to ensure its further growth. Along with the inauguration of several new tourist spots across the country, the Ministry of Tourism has aimed at encouraging local tourism through initiatives like Swadesh Darshan for eight Northeast states.

  • The steadily increasing number of international tourists:

We have already shown the numbers with regards to the increasing influx of foreign tourists in the country. The fact remains that India is still an affordable destination to most of the international tourists from the developed nations. Add the diversity of traditions, places, cultures, and food choices to the mix, and you’ll know why India remains the top choice of millions of foreign tourists.

  • The rising competition in the tourism & hospitality sector:

The direct result of this increase in demand and investments in the sector is seen in the growing competition among the businesses. Every establishment, regardless of their scale of operations, wants to stand out from the rest in terms of their customer services, facilities offered, location, and so on. And, in an obvious cycle of events, it translates into better employment opportunities for skilled professionals.

The picture of hope for the future of the tourism & hospitality sector

We cannot discuss the growing potential of the sector without dwelling upon the ongoing pandemic and its impact on the tourism and hospitality industry. After all, there is no denying that the pandemic had given a never-seen-before heavy blow to the sector. Yes, we said “had” because the industry has already bounced back and shown how those setbacks are a thing of the past.

With greater attention to safety measures, the airports, hotels, restaurants, and local destinations have opened up their doors to welcome the excited travelers. And, they have reasons to rejoice as 65 percent of Indian travelers want to travel more in the upcoming years to make up for all the lost time in 2020.

Furthermore, 52 percent of Indian travelers are planning to travel more within the country on a long-term basis. Thus, even though international trips are going to have to wait and so does the international tourists, the tourism & hospitality sector will still go on strong.

At Avlon Shiksha Niketan, one of the top travel and tourism colleges in Kolkata, we prepare you to become an accomplished part of this booming sector of the country. With the experiential learning and real-world skills that you acquire during your time with us, you will be ready to make the most of all those opportunities mentioned above. So, are you ready to have a high-flying career in the rapidly growing tourism and hospitality sector of India?

The Role of Aviation Professionals in Strengthening the Fight against COVID-19

The global outbreak of the novel coronavirus has hit the world in unprecedented ways. None of the industries have remained unaffected by the pandemic. And when we say that, even the aviation industry is no exception to it. But now, after months of having international and domestic flights completely under suspension, the situation is gradually gaining a semblance of normalcy. The airports are now reopening, with a limited number of flights being allowed to run. And, as the air transport sector gets back to serving the nation once again, the aviation professionals have a major role to play in ensuring the utmost safety in the operations.

It goes without saying that delivering an exceptional level of customer service to the passengers comes naturally to an aviation professional. However, we, at Avlon Shisha Niketan, believe that there is a serious need at present for the aviation professionals to go above and beyond their usual services to make sure that the comfort of the customers is not sacrificed while paying attention to securing their health. After all, being among the emergency workers on the frontline in the fight against the pandemic, the responsibilities of the aviation crew increases manifold.

So, on that note, let’s take a closer look today at how our aviation professionals are strengthening our fight against coronavirus, and the impact of the current scenario on the future entrants to the field.

The evolving roles of aviation professionals in fighting the pandemic

There is no doubt about the fact that the roles and responsibilities shouldered by the aviation industry have amplified several times ever since the COVID outbreak has taken place. Many new responsibilities have been added to the list in the current scenario. For instance, maintaining the safety of the passengers and serving them with a smile has always been an important aspect of the job for the cabin crew and the ground staff. But, now they have the added responsibility to ensure that the passengers are eased into their journey and assured of comfort and convenience, even with the ongoing crisis being faced by the country.

It is also important to mention that the means of maintaining safety have also been redefined. After all, ensuring passenger safety didn’t really entail temperature checks, sanitizers, and masks before the pandemic hit us. But, it has become crucial to maintain such protocols at all times for complete mitigation of health risks now. The fact is that even the slightest mistake in following the health and safety protocols can have a far-reaching impact in the current pandemic scenario. And, while serving the passengers with a smile, the aviation professionals are having to be extra cautious in maintaining their own health and safety for the greater good of the people they serve.

Thus, even though the daily footfall in any airport has lessened considerably, the roles and responsibilities of the aviation professionals have increased tremendously. And one of their most important responsibility at present is to continue catering to the needs of the people without bowing down to the mounting pressure and health and safety.

The significance of training and guidance for crisis management

After deliberating on the present roles of the aviation professionals, it is crucial to outline that these responsibilities cannot completely come from being trained on the job. We believe that being on the field can further refine your skills, but the seeds of brilliance have to be sown at the initial stage. And, this is where Avlon Shiksha Niketan comes into the picture as a leading Aviation Training Institute in Kolkata that prepares you for the future challenges and your upcoming roles.

At Avlon, we firmly believe that the grooming and guidance offered to young professionals has a critical role to play in preparing them to deal with such crises. It is after all one of the many demands of working in the highly lucrative aviation industry to be able to diligently manage difficult situations, as and when they arise.

When we, at Avlon Shiksha Niketan, train our students in the theoretical and real-world aspects of being in the aviation sector, we essentially empower them to be dauntless in handling any trials and tribulations that come in their way due to the nature of their job. And to offer the finest training to our learners, we have roped in a team of highly qualified and best-in-industry faculty having rich industry experience. Our mentors, with their own experiences of expertly meeting the demands of the profession, ensure that the students have a clear idea of how to rise up to the varied job responsibilities.

Furthermore, we have industry partnerships to extend internship opportunities to our students in order to give them a practical outlook into the job before they embark on their professional journeys through our placement programs.

We firmly believe that such a comprehensive approach towards training the budding aviation aspirants is significant in order to make them resilient and strong enough to stand the test of times.

The future scenario for aviation aspirants in the post-pandemic world

Going by the present scenario in the country and beyond, we believe that the new roles of the aviation professionals, as brought in by the pandemic, will continue to shape the professional lives of the future aspirants joining the field. After all, even after the shadow of the pandemic leaves us, the lessons learnt in safety, health, and hygiene will continue to assume the same significance. And, being prepared to take on the added responsibilities that it brings along will be critical in paving the path of success for future aviation professionals.

This is why it is essential that our efforts towards training the future aviation professionals to shine bright in their roles of tomorrow start from today. Being the only institute in the country to offer exclusive BBA degree course in the three core service industries namely Tourism, Aviation and Hospitality, we, at Avlon Shiksha Niketan, understand the value of standing out and making your mark. And, we make sure that our students stand out by virtue of their exceptional skillset, in-depth knowledge, and absolute dedication to their job.

At Avlon, regarded as the best Aviation Institute in Kolkata, we understand that the aviation industry presents a highly competitive field of work, but we are here to make sure that each of our students has what it takes to rise and shine in the service industry. So just how our alumni continue to make us proud with their present roles in the industry, we are very much sure that the young learners of our esteemed institute will follow a similar path of accomplishments in the future.