Personalization – An Important Element of 21st-Century Travel Industry

Personalization – An Important Element of 21st-Century Travel Industry

 

In today’s era of digitalization, customers love hyper-personalized services. From e-commerce to travel, every industry needs enriching, tailor-made experiences for their customers to stand out from the crowd. So, in this blog today, we, at Avlon Shiksha Niketan, will elaborate on why personalization is such an essential factor for the travel industry and how it benefits the players who have embraced it well.

30-second summary:

  • For most customers, the enjoyment of planning a trip is equal to or more than the actual trip itself.
  • There are many things in the planning phase that influence their final choice. Personalization of services is one of them.
  • Personalization helps customers make informed choices, get prompt customer service, and help in better trip planning.

A vacation is so much more than an actual holiday. It is more about anticipation and planning than the actual time you spend vacationing. What to pack, where to stay, what to eat – these are questions that make the journey from home to the destination exhilarating!

As per studies, most travelers agree that they find equal (if not more) joy in planning a trip as they do on holiday itself. A typical customer journey includes – anticipation about a trip, fancying about a destination, actively planning for the trip, going on the trip, and revisiting the memories after the trip.

The best part is you don’t have to step out of the comfort of your homes to do all this planning! Thanks to the digital age that we live in, everything from bookings to planning out your site-seeing, everything is pretty much on the palm of your hands (literally so)!

In all these stages, people look for personalization in services. Be it the kind of hotel you see on a website (that seems to follow you till you book it) or recommendations on restaurants; there is a vast scope for personalization in the travel and tourism industry.

And, there are excellent reasons why personalization is the key to rapid growth in the travel industry.

66% of customers say they appreciate tailored travel recommendations from OTA (Online Travel Agencies) during their planning phase. And with Artificial Intelligence (AI) technology and digital marketing transforming customer service, it is now very well possible to give one-of-its-kind travel experiences to customers.

At Avlon Shiksha Niketan, a renowned travel and tourism management institute in Kolkata, we firmly believe that when it comes to the travel industry, personalization is the key element that benefits all the stakeholders here, i.e., the tourists and travelers, as well as the hotels, travel agencies, and other people involved. Read on to find out how personalization is helping to transform customer satisfaction in the travel industry. Happy reading!

Why is personalization such an important element in the travel industry?

Before we move on to how OTAs can offer customized experiences to their customers, it’s important to know why such a large percentage of travelers enjoy tailor-made, personalized experiences.

But the question is – what’s there to not like about hyper-personalized services? Whether it is a small gesture of getting you a coffee cup with your name on it or gifting you a pack of souvenirs, everyone loves a personal touch in business transactions. And on that note, here are some reasons why more and more travelers look for and prefer receiving personalized, customizable services.

  • Make informed decisions – Imagine planning a trip to Goa with your friends, but all the hotels you see remind you of a romantic getaway. But, what if an AI-powered chatbot asks you, “Who are you traveling with” before showing the best hangout spots around Goa? Wouldn’t that be nice? Well, that’s the power of personalization.
  • Makes the difference between good and the best travel agencies – We, humans, always want a little extra than what we pay for. Isn’t it! A complimentary welcome drink or a free airport drop, etc., are all perks that differentiate the average service provider from the best. So, if a travel agency is offering hyper-personal experiences, it means they REALLY want your business. Feels good, right!

How do travel companies benefit from offering personalized services to customers?

With so many travel agencies working in the digital space, there is an ever-growing competition amidst key players. No wonder, there is an increasing need for skilled professionals who understand the importance of personalized customer service. At Avlon Shiksha Niketan, a leading tourism management institute in Kolkata, we always encourage our students to give due significance to understanding the customer needs as it is one of the most important things when it comes to winning customer preference.

Here, we have listed some of the main benefits that travel companies experience by providing personalized services to their customers.

  • Gaining an edge over the competitionCustomisable packages and tailor-made travel experiences can give a hotel or a travel company an upper hand over those who do not. This adds value to a customer’s decision, making them come back for future travels.

 

  • Better and boosted salesWhen a first-time customer becomes a returning customer, it directly reflects on a company’s profits.
  • Improved online reputationIn today’s digital era, hyper-personalized services (in any industry) rule the marketplace. It is no different for OTAs. The more personal the service is, the better is the customer feedback, which translates to better reputation and word-of-mouth promotions.

AI-driven personalization is transforming the travel industry

  • AI-powered chatbots – They are becoming a rage in today’s world of customer service. They are 80% faster in answering basic questions, provide 24X7 service, and are capable of automating rote tasks like bookings and scheduling.

 

  • Hyper personalized Ad targeting Platforms like Google AdWords and other remarketing campaigns come with a ton of parameters that you can tweak to show your ads to people who are most likely to convert into leads. Almost 25% of people agree that they make purchase decisions when they see a product or service again and again on the internet.

Summing up

Even amidst all the negativity due to the COVID-19 pandemic, if there’s one thing that keeps hopes high (well, next to the happiness of the day when this is all over), it is the dream of your favorite travel destination. Be it that infamous Goa trip with college friends or the much-awaited trip to Bali, what can be better if you get your hands on deals that are made just for you, keeping in consideration what your needs and wants are!

No wonder, personalization can work wonders when it comes to delivering the customers/travelers with a kind of experience that they can cherish forever. Those who have recognized the significance of offering personalization in the travel industry are already riding the tide and optimally benefitting from the same. If you too wish to make a remarkable career in the travel industry, it is crucial you know the ins and outs of the arena. And this is where we, at Avlon Shiksha Niketan, a well-known travel and tourism management institute in Kolkata, can help you out. Our professionally designed, industry-centric programs aim to enable the students to ace their customer service game by gaining deep knowledge of the core concepts. Sign up for our travel management course today and get set going towards a rewarding career ahead.

The Increasing Significance of Hotel Reputation Management

Reputation management has been lately gaining ground in the digital world, and the same is particularly earning a lot of prominence in the hotel industry. So today, let us take a closer look at the rising significance of hotel reputation management and the different facets of it.

30-second summary:

  • Sites like Yelp, Booking.com, and TripAdvisor have made sure that consumer-generated content has all the influence.
  • Investing in online reputation management creates the possibility to harness the new and growing revenue stream.
  • Online reviews are crucial resources for hotel managers to identify the results of their work from the point of view of the customers.

Hotel reputation management is all about monitoring and influencing how a hotel is perceived online. Though the concept emerged within public relations, it has shifted its focus towards the newly emergent review sites, search engines, and social media platforms. As such, at present, it involves keeping track of the review sites, posting and engaging on social media, optimizing the website for search, and the likes. In simple words, the online reputation of a hotel is crucial to its overall business, and staying on top of it is what hotel reputation management is all about. It makes a major difference in how the property performs against the ever-increasing competition in the field and registers sustained growth through each financial year.

In a world where 93 percent of the people read online reviews to determine which hotel they want to stay at and 53 percent of the people surveyed wouldn’t book a hotel that didn’t have online reviews, the importance of hotel reputation management cannot be stressed enough.

Keeping that in mind, we, at Avlon Shiksha Niketan, a well-known Tourism Management Institute in Kolkata, will take a closer look today at the different facets of the rising significance of hotel reputation management in current times.

Consumer-generated content can make or break hotel reputations

Before the internet boom, travelers referred to guide books like their very own Rough Guide or Lonely Planet. Get a good review in one of these popular publications, and your hotel’s reputation stays safe for years. But not anymore!

In fact, it won’t be an exaggeration to say that reputations can now change with a single click. One glorious review can make a potential customer consider staying at the hotel, and one full of scathing remarks can turn away customers by the bunch. In fact, studies reveal that when it comes to deciding between two similar properties, 79 percent of consumers are more likely to reserve a room at a hotel with a higher rating.

Sites like Yelp, Booking.com, and TripAdvisor have made it easier than ever for the travelers to share their experiences in real-time, and it impacts the decision-making of travelers more than nearly any other information that is available. Travelers rely more on the words of another traveler, and thus, consumer-generated content has all the influence.

The connection between hotel reputation management and revenue management

In this highly competitive environment of the hospitality industry, online reputation directly impacts sales volume. Efficient hotel reputation management aids you in securing a major competitive advantage. On the contrary, poor online reputation can potentially lead to huge losses. In fact, a one-star decrease in ratings can lead to almost 5-9 percent decrease in revenue.

Not paying heed to negative reviews and comments that come up on page one of Google tends to cost more in lost revenue than investing sufficient resources into efficient hotel reputation management. In most cases, business owners end up spending years creating a positive image of the brand and are surprised by how fast the hard-won reputation takes a hit, and the only way to prevent such an occurrence is by being proactive.

Corin Burr, director of Bamboo Revenue, London, sums up the link between revenue performance and guest reviews: “Of course, there are many contributing factors, but to watch your Revenue Generation Index increase as your Guest Satisfaction Index increases puts more science into the instinct.”

Investing in online reputation management creates the possibility to harness the new and growing revenue stream. After all, the way customers perceive and interact with your business gets directly impacted by your online reputation.

Hotel reputation: An indicator of the performance of the hotel

Hotel reputation management and the data derived from there also acts as a performance indicator for the business. Hotels can take advantage of online reputation as an operational tool, setting it as a key performance indicator as it lets hotels monitor and measure guest satisfaction and its enhancement.

This enables the hotels to establish a ranking or objective to be achieved within a stipulated period of time, recognize strategies and how the goal will be achieved, implement actions and analyze whether the changes are working and making a difference on the online reputation. Furthermore, online reviews act as crucial resources for the hotel managers to identify the results of their work from the viewpoint of the customers since there are often differences between the actual and perceived issues in the operations.

In other words, there are times when the hoteliers are left wondering where they are going wrong if they are doing everything by the book. The varied markers of hotel reputation clearly outline the issues to offer businesses an opportunity to be better than yesterday. If 76 percent of consumers are willing to pay more for a hotel with higher review scores, it makes sense for the hotels to go the extra mile for them, as well.

So, all in all, we can safely say that hotel reputation management has gone from being a possible addition to the revenue strategy of hotels to a crucial element for maintaining competitiveness in the industry. And as a future professional of the hospitality industry, you have a crucial role to play in ensuring that the reputation of the company you join is upheld and glorified consistently. Thus, if you have the ambition to join the hotel industry and wish to get acquainted with the industry-specific know-how that can help you rise as a successful professional in the domain, we, at Avlon Shiksha Niketan, one of the leading tourism management institutes in Kolkata, are right here to guide and mentor you on that path.

As your guiding light in becoming a proficient hotel management professional, we, at Avlon, leave no stones unturned to provide you with the necessary knowledge and hands-on training to help you excel in this regard. Get your skills honed at Avlon Shiksha Niketan to rise and shine as a highly valuable resource for your future employers.

AI & Automation Revolutionizing the Hospitality Industry

AI has emerged as a revolution within the past few years, and there is hardly any industry left that hasn’t yet embraced this beaming technology. So today, let’s take a closer look at the multivariate ways in which AI and automation have been changing the face of the hospitality industry to make it stronger than ever before.

30-second summary:

  • AI has the potential to improve hotel reputation, enhance customer experience, and drive revenue
  • Chatbots, along with actual front desk staff, ease the process of inquiry and bookings
  • Massive data volumes to learn more about customer preferences and behavioral patterns
  • Voice-enabled technology to let the guests feel at home and receive customized services

The adoption of emerging technologies has become quite a trend in the hospitality sector after receiving inspiration from successful use cases. And one such new tech whose popularity is spreading far and wide by the day is AI and the resultant automation.

In the hospitality industry, the increasing demand for the adoption of artificial intelligence stems from the fact that it has the power to impact and change the sector completely. Furthermore, with the rising need for smart automation of current processes, AI has come to the conventional hospitality landscape with the potential to improve hotel reputation, enhance customer experience, and drive revenue.

Reports suggest that the travel and hospitality AI market is slated to exceed $1.2 billion by 2026, growing at an estimated CAGR of more than 9.7% within this period. This offers ample proof that the sector is readily opening up to the prospects of AI and automation. On that note, we, at Avlon Shiksha Niketan, a renowned tourism management institute in Kolkata, will be taking you in this article today through the various ways in which AI and automation have been revolutionizing the hospitality industry.

Changing the way of handling booking inquiries

Chatbots in the hospitality industry are changing the way customer inquiries are dealt with, thereby turning more visitors into patrons. Thus, it comes as no surprise that 68 percent of airlines are turning to AI-based intelligent chatbots. These chatbots are made to simulate conversation through natural language processing and generation in the native language. It enables efficient, concise, and controlled interactions between computing machines and humans.

At Avlon Shiksha Niketan, we believe that as customers are already in the habit of taking recommendations from digital platforms, the hospitality sector is willingly embracing and adopting artificial intelligence. After all, businesses get to enable greater customer interactions by offering fast-paced delivery service and 24/7 availability.

Built to ease and further refine the workings of the actual front desk staff, conversational artificial intelligence in resorts and hotels fuels the digital reservation process by helping the businesses up-sell their popular services like dinner reservations, body care treatments, and more.

Making the most of the huge data volumes from AI

Hotels are turning to strategic, accurately crafted process automation of their customer care and internal services for reducing service costs and optimizing the operational costs. Furthermore, the integration of AI in hospitality has become more beneficial for guests and hoteliers due to the inculcation of machine learning abilities. To this end, the hotel sales and marketing system has been integrating chatbots software to learn more about changing customer tastes, behavioral patterns, and convincing responses.

Machine learning in artificial intelligence observes the alterations in trends and the delivered responses of preceding agent conversations before it starts to produce its precise responses, personalize offers, and customize suggestions to match the preferences of travel planners. As such, besides enhancing customer services, artificial intelligence also helps to make appropriate decisions depending on huge data volume.

Driving automation through AI and the Internet of Things

The widespread use and adoption of the Internet of Things (IoT) mean that almost every other person uses some kind of wearable device nowadays, and the hospitality industry has been making the best use of this scenario.

Through interconnected devices and sensors, hotel operation systems interact perfectly with the physical world to offer a highly personalized customer experience to each guest. Hotel rooms have been using the present network of technologies along with virtual assistants to take the experience to the next level.

Establishing artificial intelligence in resorts and hotels enables the business to create more prospects to offer excellent services that go a notch above the ordinary. It ranges from suggesting music, books, and spa treatments to guests and goes all the way to automatically notifying the staff for customized meals, complimentary services, and special privileges.

Voice-enabled virtual assistants to enhance customer experience

With the recent advances in artificial intelligence, hotels have started equipping the rooms with smart devices that come with a voice recognition system. Though the top names in the business world began this trend, nowadays, we find even the new hotels and luxury ventures offer this AI-enabled facility.

At Avlon Shiksha Niketan, a well-known tourism management institute in Kolkata, we believe that one of the reasons for hotels to introduce voice-enabled technology is to let guests have a similar experience in their rooms as they enjoy at home through their interconnected devices. The guests can control all the features in their room through Alexa or Siri, and that’s one of the surest ways to make them feel right at home.

Boosting business through perceptive on-premise recommendations

As hotels can now garner heaps of crucial customer data, they have started using machine learning with business-based algorithms to get accurate predictions about customer preferences. Such analytical ability of artificial intelligence keeps the hotels agile in offering services beyond the usual set of offerings.

For instance, think of a guest who has just returned to her room after a long day of business meetings and conferences. Thanks to all the data gathered using artificial intelligence, hotels can offer complementary or add-on services like spa treatments or massages. And a business that goes the extra mile in customer care is sure to earn brownie points from the customer.

The advantages of artificial intelligence and automation in the hospitality industry have already been outlined above. However, the increased adoption of technology does not take away from the fact that the sector will never stop needing the human touch. Guests prefer hearing an actual voice when they call the hotels, and it assures them to see smiling faces greeting and assisting them throughout. Thus, at Avlon Shiksha Niketan, one of the top tourism management institutes in Kolkata, we train and hone your skills to make you the future professional of this sector who not only stays abreast about the latest tech but also boosts business through enhanced industry knowledge and people skills.

How is the Digital Era Aiding in the Evolution of the Hospitality Industry?

Digitalization has left no industries untouched with its miraculous advancements, and one of the sectors that have experienced a whole new level of digital advancement is none other but the hospitality sector. In this article today, we will delve into the varied ways in which the digital era has aided in the evolution of the hospitality industry.

30-second summary:

  • Service automation to bring an extra edge to customer interactions and leading to efficient workforce management
  • Location-based services to aid the efforts at personalizing and customizing guest experiences
  • Social media serves the twofold purpose of digital marketing and customer services
  • An increase in the use of apps and chatbots for facilities like loyalty programs

With the evolution of new technologies and the market disruptors reaching their zenith, the need for a core transformation is noticed in every industry, and the hospitality sector is no exception. As such, the sector has long identified the value of digitalization as the catalyst to offer not only excellent guest experiences but also to reduce several operational inefficiencies. Thus, it comes as no surprise that more than 50% of hotels have planned to increase the IT investments in the years to come, while over 40% have decided to keep their current investments unchanged.

So, how far has this wave of digitalization transformed the hospitality industry? Surely, the way we book hotels or check-in has improved immensely in the last five years, and even our methods to find the right places to head to have undergone a sea change. But, is that all to the digital evolution of the sector? In this article today, we, at Avlon Shiksha Niketan, one among the leading travel and tourism management colleges in Kolkata, will give answers to all such questions by outlining the impact of the digital era on the hospitality industry.

Enhancing guest experiences through service automation

Service automation refers to a vast area that includes everything from using facial recognition and automatic check-in through apps to automatically offering the amenities as per guests’ preferences, such as booking spa appointments or giving extra towels. Automation has led to a transformation of both customer-centric and customer-facing activities, thereby making more staff free to focus on other crucial areas dealing with further improvement in guest experiences.

We, at Avlon Shiksha Niketan, a renowned hospitality management college in Kolkata, in our years of experience in grooming efficient professionals for the hospitality industry, have seen that in this era of competitiveness, a business that goes the extra distance for the customers is the one that has more of the recall factor. Thus, a combination of service automation and the dedicated efforts of the hotel employees is levied to add to the guest experience in order to make it more memorable and ensure repeat stays at the accommodation.

Letting mobile apps and chatbots take center stage

For a long time, loyalty programs have been a crucial element in the marketing efforts of a hospitality location as it ensures increased engagement and interaction with the guests.

With the apps coming to the forefront with technologies driving these loyalty programs, the rate of engagement is only going to rise in the years to come. After all, nearly 56% millennials and 50% of Gen X guests have opined that they would much rather use a loyalty app, rather than carry around a loyalty card.

Now, the next-gen of mobile apps and chatbots will be used as one-stop destinations, offering access to a variety of facilities, right from controlling the room lighting to ordering movies for the night.

Reforming the humble desktop phone in guest rooms

So, what is the least advanced technology found in most hotels? It’s probably the humble desktop phone kept in the guest rooms!

But, not anymore, as the digital era has made it possible for guests to pair the in-room phone system with the apps on their mobile phones. This enables guests to switch between the devices to receive calls anywhere, along with adjusting the room temperature or ordering room service from any place, regardless of whether it’s outside their room or even outside the property.

Businesses are using this connected technology to inform guests about their upcoming gym or spa sessions, provide recommendations about local events, and the likes.

Leveraging social media for customer services and marketing

At present, there is hardly any business in the hospitality sector that does not have a social media presence, regardless of its scale of operations. Social media has lately emerged as a powerful tool taking the hospitality industry a lot closer to its target audiences across the globe.

Irrespective of whether it’s a halt for the night or weeks, the guests turn to social media for pictures, reviews, and more of an establishment before they check-in. Moreover, they post their own reviews on their pages about their experience of staying at the hotels.

Thus, those curated social media profiles of hotels and restaurants that we notice on these platforms, serve the twofold purpose of fueling the digital marketing initiatives and improving the customer services.

Location-based services focused at personalization

Keeping the guests comfortable and happy during their entire stay: isn’t that one of the main tenets of the hospitality industry? Well, this is exactly what the advancing hospitality technology attempts to ensure as well, and making use of the location-based services is one of the ways it is done.

Knowing the location of the guests enables the hotels to push out special offers when they are more likely to act on them. For instance, giving them a special coupon when they’re passing by the hotel gift shop or sending a glass of orange juice to their room right after their morning run. It even lets the hotels know the whereabouts of their staff, so that they can be sent to the right place at the right time.

Thus, it’s evident that technology has turned out to be a critical component in revolutionizing the present and future of the hospitality industry. However, another fact is that regardless of all the automation, guests have always craved human interaction in this service-based industry. And, this is where expertise and skills of the hospitality management professionals come into the picture. At Avlon Shiksha Niketan, we are putting in dedicated efforts to provide our students with real-world based training that makes them capable of managing the actual complexities that might arise anytime in the industry. Our aim at Avlon, being the most highly trusted hospitality management institute in Kolkata, is to not only make our budding professionals adept at keeping pace with the evolving digital tech in the industry, but also to groom them to become proficient enough in bringing that much-needed humane touch to the proceedings.

An Overview of the Key Segments of the Hospitality Industry

The hospitality industry is a vast arena comprising of a number of elements that work cohesively under the banner of hospitality. In this article, we will discuss the key segments of the hospitality industry and their roles in customer satisfaction.

30-second summary:

  • The hospitality industry has four key segments, namely, lodging and accommodation, food and beverages, travel and tourism, and entertainment and recreation.
  • Each of the segments involves varied job opportunities with varying degrees of direct customer interaction.
  • Customer satisfaction is the main aim for all sectors of the hospitality industry.
  • Lucrative career prospects exist in every segment of the hospitality industry.

The hospitality industry represents a bustling, multibillion-dollar industrial sector with a myriad of categories. And, the focus towards delivering the finest customer service is the unifying factor of all these segments. In any case, the coming together of these varied sectors of the industry is what ensures that the needs of the guests or travelers are catered to in a holistic manner.

At Avlon Shiksha Niketan, the leading hospitality management institute in Kolkata, we believe that the hospitality industry is a well-oiled machinery with each segment acting as a cog that keeps the system running smoothly for years. Thus, as you plan to foray into any of the categories of the industry in future, we believe that it’s crucial for you to have an understanding of the roles and responsibilities that comes with each segment. After all, each category can work only as well as the people who are a part of managing and running it. Keeping that in mind, today, we have brought to you an overview of the key segments of the hospitality industry.

The four key segments defining the hospitality industry

The hospitality industry consists, by and large, of four key segments, namely:

  • Lodging and accommodation
  • Food and beverages
  • Travel and tourism
  • Entertainment and recreation

As mentioned above, each of these segments has a crucial role to play in ensuring that the industry thrives and maintains its profitable stature. Let’s take a closer look at all of these segments one at a time.

Lodging and Accommodation

This segment covers a wide expanse which involves all kinds of facilities that provide lodging services, right from luxurious resorts, lavish hotels, bed & breakfast establishments, to campgrounds. Though we can’t deny that world-class amenities and comfort are at the heart of great accommodation, it’s also true that efficient customer service is indispensable to any hotel or resort. And, this is where your skilled expertise will come into place.

If you are entrusted with a role in managing the lodging and accommodation section of an establishment, you can have a variety of responsibilities. For instance, you can work as a front office associate or a concierge. In both these job roles, you will be handling a considerable amount of direct customer interaction.

According to reports, there is expected to be a 6% and 9% increase in the demand for lodging manager and front office associate jobs, respectively, within the year 2026.

Food and Beverages

The food and beverages segment covers everything from a simple bistro to a high-end restaurant and all other catering establishments in between. This segment is further divided into three key categories:

  • Quick-service restaurants: These establishments mainly focus on garnering quick meals, drinks, and snacks (For example – Pizza Hut or KFC).
  • Full-service restaurants: It refers to a typical eatery that features course meals, drinks menu, and other food services. Fine dining to themed restaurants are all full-service establishments.
  • Catering businesses: This category mainly offers services for special occasions, like birthday parties and weddings.

At Avlon, we have often seen that people have a misplaced notion that being a chef is the only major role in this segment. However, the truth is that you can have a really lucrative and fulfilling career here, working as a part of the restaurant or food management team.

Travel and Tourism

There’s another commonly mistaken idea that we have noted, and that is considering tourism as something synonymous with hospitality, instead of counting it as a segment. In fact, it is one of the most important elements of the hospitality industry because, as you can guess, the other segments largely depend on it. The travel and tourism sector mainly involves the responsibility of moving people from one destination to another. Thus, without adequate development of travel and tourism in any region, the growth of the hospitality industry would also be stunted.

If you are a part of this particular segment of the hospitality industry, you’ll be probably working as crew members in the airlines, cruise ships, and the likes. As such, your focus areas to excel in the sector would be customer satisfaction, relationship management, and other integrated marketing and management skills that are necessary for smooth running and expansion of the business.

Entertainment and Recreation

The fourth segment of the hospitality industry is the entertainment sector, which is, in fact, also increasingly coming up as one of the significant aspects of traveling. At the end of the day, wouldn’t you want your traveling experience to be filled with all the fun and adventure to make it even more memorable? Keeping that in mind, activities like golf, casino games, nightclubs, bars, and private cruises have also been included as an integral part of the industry at present.

As an entry-level professional working under this segment, you can be a part of the team handling event management, meeting and convention planning, meeting coordinator, and so on. The earning potential and career scope are pretty good, and you can expect to keep rising higher and higher as you gain experience in the domain.

We, at Avlon Shiksha Niketan, being in the domain of hospitality management education for several years and recognized as a renowned hospitality management college in Kolkata, know what it takes to thrive and flourish in the various segments of the hospitality industry. We prepare our students to foray into these varied sectors of the hospitality industry through extensive skill training and experiential learning. At Avlon, we believe you can excel at any job role that you choose once your foundation of knowledge and expertise are set right. And this is exactly what we do at Avlon. We lay a firm foundation for our pupils to enable them to soar high in the skies of professional success. Our alumni have always been making us proud by finding their place in some of the top-notch companies operating on national and international levels. And, we are sure that our present and future students will keep bringing us similar glories by making their mark in the various segments of the hospitality industry.

How is the Aviation & Hospitality Industry Battling the COVID Effect?

The long fight against the COVID-19 pandemic has made the world come to a standstill. Attempts to contain the spread of the deadly virus had led governments across the world to announce lockdowns and travel restrictions, preventing the movement of people both inside the nation and out of it. And, even as the lockdown restrictions are being gradually eased in parts of the country, it seems like we are still quite far from returning to normalcy. In that sense, if there is one industry that has been the worst hit by the pandemic, it is definitely the hospitality and aviation industry.

So, what does this mean for this sector? Has the aviation and hospitality industry given in to the COVID effect and lost hope in front of the ongoing crisis? No! And we have multiple reasons to say that.

Surely, the aviation and hospitality industry has come face-to-face with these unforeseen times, but that has only motivated it to roll out extraordinary measures to offer continued services, with special attention to health and safety. In fact, at Avlon Shiksha Niketan, we believe that the aviation and hospitality industry has always remained instrumental in strengthening the nation’s fight against the pandemic.

So, how exactly is the aviation and hospitality industry battling the pandemic impact and serving the nation at the same time? Let’s find out!

The Aviation and Hospitality Industry is Stepping Up to Serve the Nation

For us, at Avlon Shiksha Niketan, a renowned aviation college in Kolkata, it feels like a moment of pride to see the sector rise to this occasion by working together for the greater good. The industry has shown its true commitment to hospitality and has dedicatedly stood on the forefront to help the nation fight the pandemic.

Many hotels have opened their doors to house medical staff and made the venue available for hospital beds. Chefs and teams involved in food service in hotels across the country have taken an active part in arranging free meals to the medical staff while putting themselves at risk for battling the crisis.

Moreover, it would not be an exaggeration to say that one of the greatest victories of the aviation and hospitality industry lies in the ‘Vande Bharat’ mission: an attempt to bring home over 14,800 nationals from twelve countries. Not only has our aviation sector successfully taken up this mission, but the fact that a number of top-notch hotels have allocated separate rooms for quarantining these passengers, also shows that the hospitality sector is ready to fulfil its commitments.

Renewed Attempts at Winning Over the Trust of the Customers

The fact that the relationship between the consumer and the brand begins by building trust is something that the hospitality and aviation industry has always understood and reflected in its work.

The sector has a keen realization that regaining customer confidence is the key step in bouncing back from the crisis. No wonder, strict hygiene and sanitary measures have already been implemented by the businesses in the aviation and hospitality sector, with new practices being introduced for monitoring and controlling the conditions in the work environment.

Cautionary safety and intensified sanitation and hygiene measures and practices have been put in place across airports, flights, and hotels to make sure that the customers can rely on the industry they invest their trust in.

An Opportunity to Re-evaluate the Varied Facets of the Business

One of the finest steps taken by the aviation and hospitality sector amid the ongoing crisis is to relook at the way business has been done until now. We have all accepted the fact that being a part of the sector is never going to be the same even after we come out of this pandemic situation. And it lies in acknowledging this very fact that makes this time as the perfect opportunity to act and prepare the sector and its staff for the times to come.

The current condition has made the industry focus on new business opportunities and models, such as human capital sharing platforms, better delivery concepts, and promoting staycations. In fact, the businesses operating in the sector have also used this time to focus on activities like social media strategies, outlining standard procedures for operating, security plans, and asset counts, which have been taking a backseat for quite a while now.

New Approaches and Measures to Ensure the Safety of Travelers Post Pandemic

The sector has already reached the planning stage for the measures to be taken for the travelers venturing out of their states or countries in the post-pandemic era.

Right from enhancing security measures to increasing the sanitation efforts at the venues, the new approach focuses on ensuring that the customers feel safe with traveling and accommodations. The focus is now being laid on offering the guarantee of health safety, along with ensuring the psychological assurance of wellbeing.

The Aviation and Hospitality Industry is All Set to Bounce Back Even Stronger

We will have to accept the fact that the industry is among the worst hit by the pandemic. But, it is also true that the aforementioned steps taken by the sector show that it’s ready to battle the crisis and bounce back to its previous glory. However, the new and evolved needs of the industry would need its professionals to embrace the new normal and advance accordingly.

In the times to come, there will be a prominent demand in the industry for professionals who are skilled enough to be unfazed by such challenges in the path. After all, the pandemic will pass, but many other new challenges in terms of serving the customers might arise in the future. COVID has shown the importance of having resilient and dedicated employees in the industry who can tackle any kind of crisis, and the businesses are now going to keep this factor in mind in their hiring initiatives.

If you are one of those ambitious minds who have always been willing to join the highly lucrative aviation and hospitality industry, this is the time when you can not only contribute to the profession but also the nation. As a leading hospitality management college in Kolkata and one of the pioneering educational institutes of the country, we, at Avlon Shiksha Niketan, are right here to arm you with the real-world skills and know-how. With our immense experience in preparing the young minds for the aviation and hospitality sector, we know what exactly it takes to thrive in the changing environment, and hence we leave no stones unturned in prepping up our students for the same.

With our industry-centric training and education, we have helped many students carve a robust career in the aviation and hospitality sector. We, at Avlon, are all geared up to continue shaping the careers of many more youngsters by imparting them with the knowledge, skills, and the best practices and standards to make their mark in the changing times ahead. So, use this time to enhance your skillset under our expert guidance, and get ready to make your career dreams come true.

The Booming Scope of Aviation and Hospitality in India

In the modern era of globalization, the aviation and hospitality industry has not only assumed greater significance, but is also gaining a place among the most lucrative career domains. No wonder, more and more individuals are preferring to work in the industry. However, as per recent reports, the career opportunities in the field far outweigh the availability of skilled professionals. It would be safe to say that this field of work is going to maintain a profitable status for the jobseekers in the years to come.

So, if you have the zeal to work across the globe, with a spirit to assist people with a smile, then aviation and hospitality can be the ideal profession for you. And, if you are still pondering over the scope of aviation and hospitality in the country, we, at Avlon Shiksha Niketan, the most renowned aviation training institute in Kolkata, would like to assure you that the sector is booming and the number of job positions and growth prospects are on the rise each year.

Let us explain the facts further by elaborating on the widening scope of aviation and hospitality in India.

Career prospects in the aviation and hospitality industry

As we mentioned earlier, the future looks bright for the aspirants of the aviation and hospitality industry in terms of varied job roles and lucrative pay packages. And, we have the numbers to support our statement. First off, the international players in the industry are ready to increase their presence in the country, and as per the recent report by IBEF, they are slated to account for 50 percent of shares by 2022. With the international names entering the field, the scope is widened greatly in terms of number of the job vacancies opening up for the future aspirants.

To top it off, when speaking specifically in terms of the aviation sector in the country, the Indian carriers are expected to increase their fleet sizes to at least 1,100 aircraft by 2027, and the freight traffic on the Indian airports is projected to cross 11.4 MT by 2032. Thus, the Indian airports will need more number of qualified professionals not just up in the air, but also on the ground to ensure that everything runs without a glitch. 

Right from managing the guests to handling the finest details of everyday operations, certified experts of aviation and hospitality are in-demand for diverse responsibilities in the field. The need is for you to rise up to the challenge and prepare yourself for the accomplished career path that lies ahead.

The top five job profiles in the aviation and hospitality industry

The job profiles in the aviation and hospitality industry are diverse, with several new roles opening up in recent years. Keeping all that in mind, we, at Avlon, present to you the top five job profiles in the field:

  1. Cabin crew/flight attendant: Airline cabin crew and flight attendants are responsible for the safety, comfort, and welfare of the passengers traveling on the aircraft during long-haul and short-haul flights. This is one of the most in-demand job profiles in the aviation industry.
  2. Airport ground staff: Airport ground staff includes passenger service agents who have the responsibility to uphold the smooth running of the group operations and offer superior customer service to the travelers. Ticketing and handling baggage claims are prime examples of their duties.
  3. Culinary managers: Dining experiences are an important part of air travel. The primary goal of a culinary manager is to make sure that the customers are pleased with the culinary delights served to them on the flight.
  4. Concierge: The responsibility of a concierge is to interact directly with the customers and provide them with varied services, such as booking a restaurant reservation or the tickets to a show, or providing a babysitter.
  5. Executive chefs: An executive chef has more of a managerial role that involves overseeing the food operations in venues that serve food. They supervise sous chefs, cooks, and other kitchen employees.

The earning potential of aviation and hospitality industry professionals

There is no denying the fact that a good salary structure and attractive pay packages are among the main draws for the aspirants looking to join the industry. As a matter of fact, even the entry-level salaries in the aviation and hospitality sectors are profitable enough, with the promise of better pay assured with increased experience and improved skillsets.

For instance, an entry-level flight attendant can expect to earn an average total compensation of nearly INR 400,000, with the salary figures reaching nearly INR 760,000 within five years in the profession. The same goes for an executive chef, whose average total compensation with less than one year of experience stands at around INR 425,000, and ideally goes up to more than INR 880,000 within five years.

These are only two instances of the salary prospects in the field. Even in other job profiles, you will note that the pay structure is pretty lucrative. Besides, these are not absolute figures, and as the demand for qualified experts increases in each of the job positions, you can expect these numbers to go even higher.

Let your career dreams turn into a reality with Avlon Shiksha Niketan

Though the opportunities are aplenty in the field, securing the job of your dreams needs you to truly stand out from the rest. After all, the top job providers in the field look for expert professionals who can enrich their business even further with their unique skillset. And, this is where we, at Avlon Shiksha Niketan, can help you out!

We are the only institution in its category, offering exclusive BBA certification in Aviation, Tourism, and Hospitality management: the three core sectors of the service industry and the fastest-growing employment sectors globally.

We, at Avlon Shiksha Niketan, recognized as the Best Hospitality Management Institute in Kolkata, are affiliated under three renowned universities of the country – the University of North Bengal, Panchanan Barma University (PBU), and West Bengal State University (WBSU). We, through our BBA degree course, offer our students a holistic learning experience that helps them in making the most of the career prospects that lay in their path. Our education programs are focused on offering technical knowledge and practical skillsets to the young professionals to prepare them better for the professional experiences that await them in the near future.

So, come and join us at Avlon to turn your career dreams into a reality and continue the saga of accomplishments as led by our alumni.